In case you haven’t heard, the Facebook Pixel is magical! The Pixel can change your business- maybe even your life! But what IS it? To put it simply, the Pixel is a piece of code generated by Facebook that you insert into your website that tracks the people who visit your site. What you can […]
facebook ad audiences
All About Ads Audiences
Earlier this month, I asked our Insiders about their biggest roadblocks when it comes to running their Facebook Ads. The answers are in! It turns out that determining which audiences to use, and building those audiences, causes the most headaches. Which audiences should you be using? How many different ones are out there? To give […]
The Modern Marketing Show, Episode 7: Why Crystal’s Favorite Ad Audience Should be Yours Too!
There’s one ad in particular that Crystal is always recommending small businesses use and that is video view ads. This means you can advertise and remarket to people who have engaged with your page and watched a video. If you’ve been following us for a while now you know Crystal is always encouraging businesses to […]
Ad Targeting and Finding Your Perfect Customer Groups
You’ve heard it before, but it’s important enough to repeat: When you market to everyone, you market to no one. In our previous post, “3 Things You’re Doing Wrong with Facebook Ads,” we talked about why failing to target your ads can lead to less-than-stellar results. One of the biggest factors that decides whether your […]