This sunny season may have people enjoying the outdoors, BBQs and late-night events, but that doesn’t mean they’re spending less time scrolling on social media while lounging by the pool or enjoying a drink on the patio! Here are 3 summer content ideas for retailers to use before we welcome fall! Idea 1: Lean into […]
Engagement Stickers
The Latest Features In Social Media Content Marketing
When you use new features on social media, the platforms incentivise content that uses those features they’ve already dedicated resources to building. For instance, let’s say Instagram has built a new engagement sticker. It’s likely they dedicated a team, time and money to build out that new sticker, so when a piece of content is […]
7 Content Ideas for Interactive Social Media Posts
Incorporating interactive social media posts into your content calendar is an important way to grow your following and gain more momentum in the algorithm. The algorithm notices when more people are stopping on a post and directly engaging with it. From a reaction or reply, to a save or a comment, turning a viewer into […]
Use This New Feature for Engaging Social Media Posts
Get double the bonus points with the algorithm! Create engaging social media posts that’ll directly invite your Story viewers to react to your content! There’s a new engagement sticker in town called the emoji reaction sticker. This sticker simply allows the viewer to tap on the sticker, and whatever emoji you choose to display will […]