creative holiday marketing ideas - Crystal Media

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5 Simple Ways to Share Gift Guides on Social

Finding the perfect gift can be a challenge, especially during the holidays. That’s why creating gift guides for your customers can be extremely helpful. It’ll take the guesswork off of them, and you’ll be their holiday hero.

Here are 5 simple ways to share gift guides on social this holiday season:

1. Create an album on Facebook. Group and upload all of your images by different categories i.e. gifts for her, gifts for him or gift for mom. Then add descriptions to each image including size, price, and availability. As items sell out make sure to update the album to reflect that. 

2. Create a flat lay and share on social. Flatlays are a great way to curate the items in your store. This works well to help give outfit inspiration or create the perfect self-care package using your products. As the name suggests you’ll want to lay the items against a nice clean background and arrange them face-up so you can see their details. 

3. Create a carousel post on Instagram. Similar to an album on Facebook, this allows you to share multiple photos at once (up to 10). Then, in your captions, you can include all of the product details.

4. Share your gift guides in Stories. You can do a series of images or videos showing off the items. Add stickers or GIFS to add some fun elements to them to catch viewers’ attention.

5. Go Live. Both Instagram and Facebook allow you to do a live video which is great for getting more engagement on social. You can do anything from a fashion show to a QVC-style sale. Have someone monitoring to see who’s interested in what item and offer to hold items for attendees until they can come shop in-store.

Remember, holidays can be stressful. Your customers are looking for ease and convenience when it comes to checking things off their lists. Use the strategies above to ensure they have a holly, jolly experience when shopping with you.

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5 Things You Can Do in 5 Minutes to Boost Your Holiday Marketing Results

You DON’T have a lot of time during the holidays. You’re worrying about merchandise, displays, traditional marketing, employee relations… not to mention your life outside of the store! But chances are, you DO have five minutes to spare. Here are five things that you can accomplish in five minutes that can get you better results during the holiday season.

1. Run an Ad

Ads can be SO beneficial for your business, and they really don’t take much time to create! We recommend doing what we call a “Most Recent” ad, where you regularly advertise your newest post so that you’re always putting out fresh content. We give you EACH step you need to create this ad inside of Social Edge.

2. Create an Event Page

Many, if not most of the stores we work with have some sort of event during the holidays. But many of them completely forget to create an event page! Event pages are great because:

  1. They keep all of the event information on one page. This comes in handy when you need to make changes to the event or add important updates.
  2. They are a great place to put teaser photos and videos.
  3. You can advertise your event page to get more people to attend! Run an ad to people who already like your page and users in your area.
  4. They help you actively track how many people will be attending your event.

3. Schedule Your Posts

Use Facebook’s scheduling feature and a third-party app like Hootsuite to schedule on Twitter and other sites. By taking some time to schedule, you save yourself a LOT of time later trying to come up with something to say!

4. Double Check Your Store Info

It seems like one of the most simple things on this list, but it is one of the most overlooked things in retailers’ social media strategy. Go through your social profiles and make sure your website (if applicable), phone number, address and email address are ALL listed. Do you have extended hours during the holidays? Be sure to list them. Are you closed additional days around the holidays? Don’t leave customers in the dark! This is also a good time to make sure that your About or Story section includes the keywords you need it to, including consumer-known brands.

You can also check if your hours, contact information, etc. are correct on your online listings by scanning your business with Get Listed.

5. Snap Photos of Your Holiday Best-Sellers

Walk around your store and snap a photo of each item your store that is a best-seller/anything you think would make a great gift. Upload the photos to an album and add rich descriptions, including brand and price. Title your album as a gift guide!

You can get a ton of templates like the ones above, PLUS post ideas and training videos inside the Holiday Marketing Bundle, inside of Social Edge. Click here to learn more about the Holiday Marketing Bundle.