Before opening White Arrows Home in August 2020, Kristin Lenz had no retail or business experience. Instead, she refers to herself as an innately creative dreamer. As you listen in, you will see just how true that is! Kristin shares the behind-the-scenes story of how her Instagram blog and lifestyle brand became the store it […]
content creation
From Hobby to 6 Figures with Kelly Gunn of Part-Time Pickers
Vintage lovers, hobbyists, retailers… Listen in! Kelly Gunn is the owner of Part-Time Pickers, an online vintage retailer! What started out as a fun hobby transformed into a 6 figure business. Kelly’s success didn’t happen by accident; she has a course teaching exactly how she did it, and in today’s episode, she is dropping some […]
Does Your Copy Connect with Your Customers? 📝
Connection. There are many ways of connecting with your customers through social media, but did you realize that the copy your customers read is one of the most underrated ways? Your copy (think post captions, product descriptions, customer communication, etc.) can transform a post, image or product from falling flat to taking flight. There’s a […]
Two Creative Post Ideas to Spark Engagement and Drive Traffic: The Modern Marketing Show, Episode 80
As a busy business owner, it can be difficult to always come up with fresh, new content ideas when you have a million other things on your mind. So keep reading to learn about two creative post ideas that are perfect for any upcoming holiday. We know they’ll help you increase engagement across your social […]
Spooktacular Content Ideas for October: The Modern Marketing Show, Episode 65
Content planning is tough, especially for a small business owner. You have a million other things happening on a daily basis, and with the holidays right around the corner, you need to find a way to balance it all. So we’re sharing examples of content ideas you can find inside our Retail Content Pack. We […]
The Modern Marketing Show, Episode 15: Be Yourself and Stand Out on Social
There are thousands and thousands of retailers actively using social media today, and many of those shops are fighting for the attention of your perfect customers. But, have you ever stopped to think – why would somebody follow your business on social? Watch the full episode: It’s more than just providing killer customer service and having […]
The Modern Marketing Show, Episode 11: Warning! Outsourcing Your Social Media is Dangerous
This is a warning to all independent retailers out there – Outsourcing Your Social Media Is Dangerous! One of the most common questions we get asked by retailers is, “Can you just manage my social media for me?” And, with this question, we also get the many different reasons for not wanting to do it themselves. […]
