Facebook Ads are one of the best (if not the BEST tool) retailers can use for their business. If you follow along with Social Edge, it’s not surprise we are always pushing our audience to use them. However hard we push, there are still so many retailers not taking full advantage of ads.
I understand going into Facebook Ads Manager for the first time can be extremely overwhelming. Ads are technical and take time to master which is where the drawback to using them lies. When you do become an ads pro, trust us when we say they can honestly change the way you do business. You’ll see increased foot traffic, higher event attendance, increased engagement and even more sales without a doubt.
Let’s take a look at the 3 most common mistakes (and my solutions) when it comes to running Facebook ads made by retailers, so you can avoid making them again or doing them in the future.
Mistake #1: Just Boosting
Many retailers will boost post here and there, but aren’t really sure what it’s doing. When you post without a strategy behind it, costs can add up over time. Also, the last thing you want is to feel frustrated when you can’t tell if what you’re doing is working or not.
Solution: Start using Ads Manager. This is going to be your new best friend when it comes to running ads. You’ll be able to build campaigns, set timelines, set a budget and track your results all in one place.
Mistake #2: Not Targeted Enough
When you try to reach everyone, you’re actually not reaching anyone. This idea goes back to targeting your perfect customer groups. When you target your PCG’s, you’re making sure your content is going to be seen by the people who actually have an interest in it.
Solution: Utilize detail targeting. This is built into the Ads manager platform at the Ad Set level when setting up a campaign. Play around with different demographics and interests. This will give you an idea of who is going to get you the most reach and the lowest cost to advertise to.
Mistake #3: Creative isn’t creative enough
Plain, boring, or generic posts aren’t going to capture your audience’s attention. You want to make sure you’re drawing your audience in with unique posts that are as unique as you are. It’s all about creating high-quality, relevant content to help increase engagement across all your social platforms.
Solution: Spend some time each week creating your content, rather than rushing to post something just to get something out there. There are many easy-to-use tools and apps available to create fun, eye-catching content. Use more video! Video performs better across the board, and still allows for tons of free organic reach.
Watch the full episode below:
If you’re finding it hard to come up with creative content that’s going to get you through the holiday season? Are you dreading having to make time to plan your holiday marketing when you have a million other things to do? Well we can run your ads for you! Apply to become one of our Facebook Ads Management clients and take one more thing off your already full plate.
You can catch new episodes every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.