building a strong foundation

March 2, 2020 By Pauline Leave a Comment

The Guidance You Need to Build A Marketing Plan

I just so happened to join a 30-day guided workout challenge a week before Crystal started our Social to Sale 5-Day Challenge where you can build your social media strategy in 5 days. (If you haven’t joined yet, click here, it’s going on March 2nd-6th) and the theme of today’s blog, which was determined last month, was Guidance. Interesting timing. 🤔 So, I looked up the definition:

guid·ance/ˈɡīdəns/ noun 1.advice or information aimed at resolving a problem or difficulty, especially as given by someone in authority.

What does my workout challenge, our Social to Sale 5-day Challenge and marketing your retail store all have in common? All require work but with the right guidance, it can make that work feel easy. I believe guidance is so much more than the definition. Guidance encourages action, it saves time by taking the guesswork out, and it produces results. 👊🏼

If you have guidance and guidelines when creating your marketing plan, it doesn’t feel like a big, scary task, it all of a sudden feels more manageable and exciting. You’ll know where and how to start, you’ll be encouraged and supported, and you’ll see results. If I were to try to work out for 15 minutes a day on my own I’d 1.) be less likely to even do it 2.) waste time trying to figure out what exercises to do 3.) not do the workout correctly to see results. The same is true with your marketing plan.

So what are you waiting for? Join the Social to Sale 5-day Challenge now and get the game-changing guidance you need to build a successful marketing plan that works for your store.

Video of my workout:

via GIPHY

It’s undeniable that the Coronavirus has all of us thinking about how this will impact our lives and our businesses. It’s important to be prepared, and not scared. Our dear friends at WhizBang! Training created an awesome guide and video to help you prepare. You can get the guide/watch the video here: https://whizbangtraining.com/covid-19/. If you have any questions please don’t hesitate to ask. We’re all in this together and the Crystal Media team is here to support you however we can.

June 18, 2018 By Crystal Leave a Comment

3 Takeaways From Our First In-Person Workshop: The Modern Marketing Show, Episode 20

We recently held our very first in-person workshop at our Carlsbad, Ca HQ. We had a small group of retailers travel in from all over the country to participate with us. We want to share with you the three biggest takeaways that came out of the three-day workshop because we believe you can benefit from them as well.

Watch the full episode:

The 3 Takeaways:

Time blocking to pull together a plan for content and building – we did 6 months!
- Our retailers loved this exercise because it forced them to sit down and actually plan their content strategy. If you’re like most retailers you’re just posting on the fly without thinking about how your post can support your overall goals. Now, these retailers not only have their post ideas but also their building strategies mapped out so they can implement on their own or share with their Social Media Manager and staff.
Audiences and Ads Creation
1. This is a topic that we had tons of questions on because of how technical running Facebook Ads can be. But, we were able to walk them through setting up a Custom Audience, detail targeting and setting up an ad from start to finish, step-by-step which allowed them to see how simple and basic these things actually are.
Instagram Stories
- Much to our surprise, none of the retailers in this group had posted an Instagram Story before. We blocked some time to demonstrate how they work, and our retailers were able to see results almost instantly. One even came back the next day so ecstatic that almost 40 people had viewed her story and she only has a few hundred followers all together!

If you’re sitting there wishing you were at this event, you’re in luck! Join our workshop waitlist and be the first to receive information on any upcoming workshops.