So many things go into making awesome ads but by far one of the most important is Facebook ads audiences. After all, reaching your PCGs (Perfect Customer Groups) leads to those PCGs becoming actual customers. Creating audiences in Ads Manager gives you TONS of options. I like to think of audiences as cold, warm, and […]
advertising on facebook
3 Facebook and Instagram Ad Updates: The Modern Marketing Show, Episode 57
Facebook is always making changes. We’re going to share with you three changes to ads and the Ads manager platform and tools that are coming. Watch full episode: Quick Recap: Partner categories in Detailed Targeting are being removed. This includes retail purchase behaviors, so no more 3rd party information. New updates to the creative tools […]
Why Your Facebook Reach Dropped and Ways to Increase It
This week’s episode of Crystal Media TV has an answer to one of the top questions I get asked which is, ‘People used to see my posts on Facebook, now they don’t. Why?!’ Can you relate? This year majority of page owners have seen a significant decrease in reach and engagement on their Facebook page. In this […]
Why Was My Facebook Ad Not Approved?
Are you running Facebook ads?Have you ever gotten an email saying your ad was not approved? Facebook ads are the best way to market your business through Facebook. If you’re not strategically using ads, in my opinion you’re wasting your time on Facebook because organically, not many of your fans are seeing your posts. You’ve […]