Steph Bechard is the Brand and Content Manager at Crystal Media with over 6 years of experience of building communities online, and skyrocketing engagement for retailers. Her education in brand design coupled with her experience working in diverse roles in marketing provides her expertise with a unique combination of both creativity and purpose. Not only will audience members be challenged and motivated, they will walk away with a bird-eye-view understanding of the tactics Steph shares, from ideation to learning the technical skill required to implement the idea at hand. Steph has received praise for her many high-energy and impactful sessions about marketing small businesses, leaving attendees feeling confident using digital marketing to grow their stores through social media. Learn more at crystalmediaco.com.

Steph Bechard, retail social media marketing and brand expert, speaker, and content creator
2023 Topics Presented by Steph Bechard
Save time creating scroll stopping content!
Who’s ready for more social media efficiency? If you’re like most retailers, you often feel depleted of fresh, creative post ideas, let alone see real results and returns from your posts. This session will introduce you to the simple 5-step process that our own Crystal Media Content Specialist, Steph Bechard, uses to get engagement, visibility, and sales without wasting time, energy, and money. You’ll learn:
- The structure of a successful post
- How to adjust the lens to create content for your PCGs (Perfect Customer Groups)
- How to never run out of content ideas
- Time-saving creator hacks
- Why consistency is crucial
Let designer-turned-social strategist, Steph, help you better understand the rules of content design and the tricks to get that content seen.
Through our engaging speaking events and dynamic training, retailers have achieved such results as:
- The highest sales day in their 13-year history
- The biggest event in their 12-year history
- More than 75% increase in profit from the previous year
- Sold more than $30,000 in products from one Facebook Live
- Sold out of a promoted product line in one day
- More than 50 new customers in one week
- Record web traffic and social conversion





Engaging groups of 5 to 5,000, we bring educational, transformative and inspiring social media and business growth topics to life for your audience.

"I took your marketing workshop with a girlfriend last spring. It was undoubtedly one of the best three-day seminars I’ve ever taken. Your easy-to-follow instructions made social media fun and profitable."
-Danielle Courier, Owner, Knitique Yarns
As sought-after social media experts, the Crystal Media team has been a contributor to renowned publications and brands like Retailer Now, Independent Retail News, Teleflora, Vera Bradley and hundreds more.
The Crystal Media team will elevate your next event!
Your attendees will leave with proven social media marketing and business growth strategies, transformative new ideas, and the motivation to grow their businesses.
Contact Crystal Media for a Custom Quote