Steph Bechard - Crystal Media - Social Media Marketing Expert

Hire Steph Bechard to Speak at Your Next Event!

Educating and inspiring retailers around the globe.

Steph Bechard is the Brand and Content Manager at Crystal Media with over 6 years of experience of building communities online, and skyrocketing engagement for retailers. Her education in brand design coupled with her experience working in diverse roles in marketing provides her expertise with a unique combination of both creativity and purpose. Not only will audience members be challenged and motivated, they will walk away with a bird-eye-view understanding of the tactics Steph shares, from ideation to learning the technical skill required to implement the idea at hand. Steph has received praise for her many high-energy and impactful sessions about marketing small businesses, leaving attendees feeling confident using digital marketing to grow their stores through social media. Learn more at crystalmediaco.com.

Steph Bechard, retail social media marketing and brand expert, speaker, and content creator

2023 Topics Presented by Steph Bechard

The 5-Step Content Creation Process

Save time creating scroll stopping content!

Who’s ready for more social media efficiency? If you’re like most retailers, you often feel depleted of fresh, creative post ideas, let alone see real results and returns from your posts. This session will introduce you to the simple 5-step process that our own Crystal Media Content Specialist, Steph Bechard, uses to get engagement, visibility, and sales without wasting time, energy, and money. You’ll learn:

The structure of a successful post
How to adjust the lens to create content for your PCGs (Perfect Customer Groups)
How to never run out of content ideas
Time-saving creator hacks
Why consistency is crucial

Let designer-turned-social strategist, Steph, help you better understand the rules of content design and the tricks to get that content seen.

The Social Media 411 & Forecast

Get Crystal clear on what you need to be doing TODAY on social media for the biggest gains and returns tomorrow.

Social media changes fast, weekly in fact. With new features, content types and algorithm updates there's a lot to keep up with. In this session you'll learn how to successfully weather the ever-evolving changes in social media so you know how to prepare yourself and your business for future growth. We’ll cover:

What are the most recent impactful updates and releases?
Which of the latest features will get the most engagement?
What should I expect from social media marketing in the future?
What are the biggest trends I should take advantage of now?

Powerful Ways To Get Reels & TikTok Working for You

Are you wondering how to grow a stagnant online community? You may be missing out on views from one of the top content types! Short form content has taken social media by storm, so gear up and get in the game! This session will simplify understanding of these platforms, share the posts that will engage (and sell!) the most, show the tricks to save you time, and spell out why retailers need to leverage this content format NOW!

Walk away with:

Understanding the video algorithm
How often to actually post to get more Reach than you thought possible
How retailers are seeing success
Learning the latest features to reach the top of the algorithm

Stop the Scroll!

Stand Out in the Feed with Content that Connects and Converts

In the sea of social media, how do you stand out? Connecting with your customers is key to more clicking, engaging and shopping! Consistent posting to social sites, like Facebook, Instagram and TikTok, is one of the best ways to stay top-of-mind with customers. But how do you stand out from all the noise, grab attention and create action? You’ll learn:

The importance of brand-building and its role in making content creation easy
Unique content ideas that will stand out from competitors’ posts
How storytelling will get your customers clicking, engaging and shopping
How to create social post images that look like they've been professionally designed
Using short form video to reach the top of the algorithm

In just an hour you’ll get the information and tools you need to stand out in the feed and create more connections with your customers.

Insider Secrets

Through our engaging speaking events and dynamic training, retailers have achieved such results as:

The highest sales day in their 13-year history
The biggest event in their 12-year history
More than 75% increase in profit from the previous year
Sold more than $30,000 in products from one Facebook Live
Sold out of a promoted product line in one day
More than 50 new customers in one week
Record web traffic and social conversion

crystal vilkaitis social media speaker and expert

Engaging groups of 5 to 5,000, we bring educational, transformative and inspiring social media and business growth topics to life for your audience.

"I took your marketing workshop with a girlfriend last spring. It was undoubtedly one of the best three-day seminars I’ve ever taken. Your easy-to-follow instructions made social media fun and profitable."

-Danielle Courier, Owner, Knitique Yarns

As sought-after social media experts, the Crystal Media team has been a contributor to renowned publications and brands like Retailer Now, Independent Retail News, Teleflora, Vera Bradley and hundreds more.

The Crystal Media team will elevate your next event!

Your attendees will leave with proven social media marketing and business growth strategies, transformative new ideas, and the motivation to grow their businesses.

Contact Crystal Media for a Custom Quote

[email protected]