Steph Bechard - Crystal Media - Social Media Marketing Expert

Hire Steph Bechard to Speak at Your Next Event!

Educating and inspiring retailers around the globe.

Steph Bechard is a Digital Strategist at Crystal Media with over 6 years of experience of building communities online, and skyrocketing engagement for retailers. Her education in brand design coupled with her experience working in diverse roles in marketing provides her expertise with a unique combination of both creativity and purpose. Not only will audience members be challenged and motivated, they will walk away with a bird-eye-view understanding of the tactics Steph shares, from ideation to learning the technical skill required to implement the idea at hand.

Steph is recognized as a top-rated speaker for her energetic and impactful sessions on marketing small businesses, instilling confidence in attendees to leverage digital marketing for store growth through social media.

Steph Bechard speaking at Coastal Connection Conference

Steph Bechard, retail social media marketing and brand expert, speaker, and content creator

2024 Topics Presented by Steph Bechard

Forging a Brand Personality That Will Last The Test of Time

In this session we will evaluate companies with a strong brand and draw comparisons on how they have built this lasting (and profitable) reputation. I will share practical strategies on how to define and reflect your brand personality, how to know when it’s the right time to rebrand, and lastly I will share step by step instructions on how to attract and build the community that will make your brand last for decades (and beyond)!

The Top 5 Strategies for Using Social Media to Move Your Merchandise

Social media strategy is not about growing your following, or creating a pretty feed… it’s about using powerful algorithms to connect your products with the right buyers, moving the needle for your business. In this session learn how to unlock the power of digital marketing to turn your social channels into a sales powerhouse! Discover cutting-edge strategies and compelling content ideas created with the purpose of selling your products through social media, on top of growing a community of customers who are ready to buy.

Attendees will walk away with a new understanding of how to sell through social media, a shift in mindset about digital marketing, and engaging content ideas to use right away that will have their followers engaging and buying!

Insider Secrets: Evolve your current social media strategies with these expert tips and tricks!

In the sea of social media, how do you stand out? Connecting with your customers is key to more clicking, engaging and shopping! Consistent posting to social sites, like Facebook, Instagram and TikTok, is one of the best ways to grow a thriving community of fans who can turn into customers. But how do you stand out on highly saturated social media sites, and grab attention?

Let me share some Insider secrets, join me and learn:

The importance of brand-building and its role in making content creation easy
Unique content ideas that will stand out from competitors’ posts
How storytelling will get your customers clicking, engaging and shopping
The latest features to get on the good side of the algorithm
How to utilize short form video to reach new audience members

Give me an hour and I’ll give you the information and tools you need to stand out in the feed and create more connections with your customers.

Through our engaging speaking events and dynamic training, retailers have achieved such results as:

The highest sales day in their 13-year history
The biggest event in their 12-year history
More than 75% increase in profit from the previous year
Sold more than $30,000 in products from one Facebook Live
Sold out of a promoted product line in one day
More than 50 new customers in one week
Record web traffic and social conversion

crystal vilkaitis social media speaker and expert

Engaging groups of 5 to 5,000, we bring educational, transformative and inspiring social media and business growth topics to life for your audience.

"I took your marketing workshop with a girlfriend last spring. It was undoubtedly one of the best three-day seminars I’ve ever taken. Your easy-to-follow instructions made social media fun and profitable."

-Danielle Courier, Owner, Knitique Yarns