We focus so much of our attention on how to effectively sell online using social media. Always giving you tips on how you can optimize your social media to make it easy for your customers to buy from you online, but what about the other side of selling? Do you ever feel like your audience responds better to an inspirational quote, a funny behind the scenes video or a cute story about something that happened in-store? Did you notice how none of those things are related to sales or product…
Socializing with your audience and creating content that your audience connects with on a personal level is SO important in growing your online presence. It’s all about creating an environment that gives your audience the feeling that they’re shopping and hanging out with one of their friends.
In this week’s episode of Crystal Media Live, Crystal share’s the value of socializing with your audience and not just selling to them. You’ll also learn her secret to having the best content mix across your social media channels, as well as give you some great examples from retailers who are able to be social with their audience and not just salespeople.
Watch the latest episode below:
If you want more information or need inspiration from other retailers on finding the right balance between social posts and sales posts opt-in to our free four-part video training!
Be sure to catch new episodes every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.
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