Hire a Social Media Marketing Expert to Speak at Your Next Event!

Educating and inspiring retailers around the globe.

Crystal Media has more than a decade of experience training and motivating thousands of retailers around the globe

Crystal Vilkaitis - Social Media Speaker

Through years of retailer-focused case studies, proven tactics, and measured results, Crystal Vilkaitis and her team have helped businesses successfully grow using social media and digital marketing. What makes our content unique is our in-depth knowledge of social media marketing and retail.

Through our engaging speaking events and dynamic training, retailers have achieved such results as:

The highest sales day in their 13-year history
The biggest event in their 12-year history
More than 75% increase in profit from the previous year
Sold more than $30,000 in products from one Facebook Live
Sold out of a promoted product line in one day
More than 50 new customers in one week
Record web traffic and social conversion

Engaging groups of 5 to 5,000, we bring educational, transformative and inspiring social media and business growth topics to life for your audience.

“Crystal’s knowledge of social media is current and extensive. Her presentation was fantastic–well rounded and it spoke to the full audience of retailers whether new or mature to the social media world.”

-Mindy Lowack, Director of Leasing, Dallas Market Center

Crystal Vilkaitis, retail social media and digital marketing expert, podcaster, entrepreneur and renowned global speaker

2022 Keynote Topics Presented by Crystal Vilkaitis

Conquering the 7 C’s to Create Unimaginable Social Media Results
(60 or 90 minutes)

Social media changes too often! From its constant evolution to lack of results to simply not knowing where to start, frustrations run rampant with small business owners. Social media success, however, comes down to confidence in your methods. Having worked exclusively with retailers for over a decade, Crystal shares her proven 7C formula that’s critical to any social media plan. Embrace these steps in all areas of your business (even personal life!) and start seeing the long-lasting change, fulfillment and remarkable results you always knew were possible. It’s time to feel confident about your social media plan!

10 Entrepreneurial and Life Changing Lessons for Next Level Growth
(60 or 90 minutes)

In this powerful keynote session, Crystal shares her ten top business and life-changing lessons that she has gleaned after more than a decade of working with thousands of small business owners and running her own successful digital marketing agency. Crystal will focus on four main areas of growth: revenue, profitability, team, and personal development. If you’re searching for transformative ideas to substantially grow revenue, to elevate your business, and to boost your personal progress, then this session is for you!

Maddie Goode, retail social media and digital marketing expert, and celebrated speaker

2022 Signature Topics Presented by Maddie Goode

Get Crystal Clear: What’s Up (and Coming) with Social Media
(60 minutes)

Social media sites are rife with marketing potential, but they evolve so frequently that it’s tough for retailers to know what’s working TODAY. It’s more important than ever for retailers to include an omni-channel approach. In this presentation, Maddie, one of the nation’s premier social media experts, will reveal social media’s latest—and most relevant—features and the importance to retailers based on the latest data, trends and consumer behavior.

Social Media Success! How Independent Retailers are Driving Traffic, Sales, and Profits with Social Media (Jam-Packed with Case Studies!)
(60 minutes)

This must-attend session will reveal the latest strategies that lead to social media success. Maddie will reveal insider secrets about what’s working, and retailers will leave this session feeling re-energized with tons of new tactics to get more sales from social.
Maddie will cover:

How to transform your social media and your store's culture
What the social selling mindset is and why it's critical to your success
Loads of retailer case studies

The Six Steps to Creating and Executing a Profitable Social Media Strategy
(60 minutes)

Not enough hours in the day to focus on your store’s social media? No problem! Learn how to easily get social media done with this crash-course in social media planning from the team that created the only certified social media program in the retail industry. This proven step-by-step process covers six specific areas that are critical to social sales success. Walk away with actionable to-do’s to support your business goals.

Stop the Scroll! Stand Out in the Feed with Content that Connects and Converts
(60 minutes)

Consistent posting to social sites, like Facebook and Instagram, is one of the best ways to stay top of mind with customers and drive traffic. But how do you stand out from all the noise, grab attention and create action? Join Maddie in this seminar and learn:

The importance of brand building and go-to tools that makes creating content easy
5 Content Ideas that will get your customers clicking, engaging and shopping!
The best apps and tools to level up your content (without spending tons of time or money)
How to create social post images that look like they've been professionally designed
A time-hack to consistently connect your brand and audience to your content

Reels Mean Deals: The Power of Short Form Content and How Retailers Are Cashing In
(60 minutes)

Are you leaving money on the table by not using Instagram Reels or TikTok to sell to your customers? Short form content has taken social media by storm, so gear up and get in the game! This session will simplify understanding of these platforms, share the posts that will engage (and sell!) the most, show the tricks to save you time, and spell out why retailers need to leverage this content format NOW! Get ready to stand out and cash in. Walk away with:

The strongest, action-worthy posts that'll translate to dollars
The magic number…How often to actually post to get more Reach than you thought possible
The most compelling ways to promote and get the right eyeballs on your TikToks and IG Reels
The Hashtag know-how that'll get you noticed
Powerful everyday examples of how retailers are seeing success, both locally and online
Learn how to integrate short form content with your overall strategy and why you don't want to wait another day to leverage it! Get ready to stand out and cash in.

Are You Under the Influence? How to Determine Whether Influencer Marketing is Right for You
(60 minutes)

Influencer Marketing can be a powerful tool for online and brick-and-mortar retailers. However, how can you determine whether this approach is right for your business? In this session, Maddie dispels the myth that influencers only work with bigger, more well-known retail brands and uncovers the role that influencers play in growing sales. You’ll learn how to find, work with, pay, and set expectations with influencers to ensure you set yourself up for successful partnerships. Don’t miss this session to also get lots of examples that’ll inspire you to find your own perfect influencer!

Fast Track Facebook Advertising Success for Under $1,000/Month
(60 minutes)

Did you know that only 1-5% of the people who follow your Facebook page see what you're posting organically (for free)? That's a HUGE missed opportunity to have your audience see what you're posting every day. With so many types of ads you can run, to so many different audiences you can create, and with so many different types of creative (image, video, copy) it can feel very overwhelming to set-up your own Facebook ads. The Crystal Media team has run thousands of ad campaigns, producing millions in sales for independent retailers–and that's without a big box budget. Attend this seminar to learn how to fast track your Facebook success for under $1,000 a month!

"I took your marketing workshop with a girlfriend last spring. It was undoubtedly one of the best three-day seminars I’ve ever taken. Your easy-to-follow instructions made social media fun and profitable."

-Danielle Courier, Owner, Knitique Yarns

Watch some of Crystal Vilkaitis’ sample videos to learn more about how she’s inspiring audiences around the globe!

“Crystal is energetic and her seminars are always interesting as well as informative. Her presentations are very understandable, with timely information and suggestions that are easy to implement. Crystal is my social media guru!”

-Kym Priest, Manager, Mercy Gift Shop

As sought-after social media experts, the Crystal Media team has been a contributor to renowned publications and brands like Retailer Now, Independent Retail News, Teleflora, Vera Bradley and hundreds more.

The Crystal Media team will elevate your next event!

Your attendees will leave with proven social media marketing and business growth strategies, transformative new ideas, and the motivation to grow their businesses.

Contact Crystal Media for a Custom Quote

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