Crystal Media has more than a decade of experience training and motivating thousands of retailers around the globe


Through years of retailer-focused case studies, proven tactics, and measured results, Crystal Vilkaitis and her team have helped businesses successfully grow using social media and digital marketing. What makes our content unique is our in-depth knowledge of social media marketing and retail.
Through our engaging speaking events and dynamic training, retailers have achieved such results as:
- The highest sales day in their 13-year history
- The biggest event in their 12-year history
- More than 75% increase in profit from the previous year
- Sold more than $30,000 in products from one Facebook Live
- Sold out of a promoted product line in one day
- More than 50 new customers in one week
- Record web traffic and social conversion





Engaging groups of 5 to 5,000, we bring educational, transformative and inspiring social media and business growth topics to life for your audience.

“Crystal’s knowledge of social media is current and extensive. Her presentation was fantastic–well rounded and it spoke to the full audience of retailers whether new or mature to the social media world.”
-Mindy Lowack, Director of Leasing, Dallas Market Center

Crystal Vilkaitis, retail social media and digital marketing expert, podcaster, entrepreneur and renowned global speaker
2023 Topics Presented by Crystal Vilkaitis
The proven framework for more meaningful and consistent social media results.
Stop being the best kept secret and start operating your social media with a plan. Like many retailers, you might be stuck in the same routines—posting the same kind of content to the same people and you’re probably getting the same ol’ results. In this session, get ready to jumpstart your social selling mindset and finally create meaningful and real results through social media! You’ll adapt how you currently think about social media and leave with the actual framework you need to confidently commit to making a change to your strategy. Gain clarity on:
- The real reasons why your social does/does not work
- The easy Daily 5 process (5 steps, 5 mins or less/day)
- What will motivate you to stay consistent
- How to get your team involved
- The most effective ways to PLAN
Generating sales, connecting with your audience, and growing your visibility through social media has never felt more simple. It’s time to shine!

Steph Bechard, retail social media marketing and brand expert, speaker, and content creator
2023 Topics Presented by Steph Bechard
Save time creating scroll stopping content!
Who’s ready for more social media efficiency? If you’re like most retailers, you often feel depleted of fresh, creative post ideas, let alone see real results and returns from your posts. This session will introduce you to the simple 5-step process that our own Crystal Media Content Specialist, Steph Bechard, uses to get engagement, visibility, and sales without wasting time, energy, and money. You’ll learn:
- The structure of a successful post
- How to adjust the lens to create content for your PCGs (Perfect Customer Groups)
- How to never run out of content ideas
- Time-saving creator hacks
- Why consistency is crucial
Let designer-turned-social strategist, Steph, help you better understand the rules of content design and the tricks to get that content seen.

"I took your marketing workshop with a girlfriend last spring. It was undoubtedly one of the best three-day seminars I’ve ever taken. Your easy-to-follow instructions made social media fun and profitable."
-Danielle Courier, Owner, Knitique Yarns
Watch some of Crystal Vilkaitis’ sample videos to learn more about how she’s inspiring audiences around the globe!

“Crystal is energetic and her seminars are always interesting as well as informative. Her presentations are very understandable, with timely information and suggestions that are easy to implement. Crystal is my social media guru!”
-Kym Priest, Manager, Mercy Gift Shop
As sought-after social media experts, the Crystal Media team has been a contributor to renowned publications and brands like Retailer Now, Independent Retail News, Teleflora, Vera Bradley and hundreds more.
The Crystal Media team will elevate your next event!
Your attendees will leave with proven social media marketing and business growth strategies, transformative new ideas, and the motivation to grow their businesses.
Contact Crystal Media for a Custom Quote