

Crystal Vilkatis is the premier expert on social media in the retail industry.
With over a decade of experience working with thousands of retailers, Crystal understands the unique business issues that retailers face.
Through years of retailer-focused case studies, proven tactics, and measured results from her company Crystal Media, Crystal has helped businesses successfully grow using social media. Through her vibrant, global public speaking and dynamic trainings, retailers have achieved results like:
- The highest sales day in their 13-year history
- The biggest event in their 12-year history
- 75+% increase in profit from the previous year
- Over $17,000 sold in one Instagram Live video
- Selling out of products in 1-2 days from social

Engaging groups of 5 to 5,000, Crystal provides an educational, informative and motivational experience.


“Crystal is energetic and her seminars are always interesting as well as informative. Her presentations are very understandable, with timely information and suggestions that are easy to implement. Crystal is my social media guru!” Kym Priest, Manager – Mercy Gift Shop
Let Crystal’s relatable and easy-to-understand style bring her signature topics to life for your audience:
- Get Crystal Clear: What's Up (and Coming) with Social Media
- Reinvent, Reimagine, and Reignite your Returns on Social Media
- Social Media Success! How Independent Retailers are Driving Traffic, Sales, and Profits with Social Media
- The Six Steps to Creating and Executing a Profitable Social Media Strategy
- Stop the Scroll! Stand Out in the Feed with Content that Connects and Converts


As a sought-after social media expert, Crystal has been a contributor to renowned publications and brands like Retailer Now, Independent Retail News, Teleflora, Vera Bradley and hundreds more.
Have a Question?
Interested in learning more about Crystal and how she can elevate your event?
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