We know that sharing clear photos on social media helps to grab attention, but did you know that organizing your content helps get your content viewed more than once?
Oftentimes, after a few days of posting videos or photos, retailers’ content keeps getting pushed further and further down the feed. All this time is spent creating, curating, and editing great content, just to have your posts viewed once and never to be seen again.
In this blog, we’re encouraging you to organize your content into easy-to-view albums and guides to give your posts their best chance of being revisited by followers—and even discovered by new viewers! The way to do this? Create easy-to-navigate Facebook Albums and Instagram Guides.
Here are 3 Timely Content Ideas for Facebook Albums and Instagram Guides that’ll make shopping so much easier for your customers.
Creating Facebook Albums and Instagram Guides is similar to having aisles in your store. You organize and categorize your items so they can be found easily by customers. Use albums and guides like digital shopping aisles. This helps your viewers find what they’re looking for more quickly (and gets your content viewed more often)!
Content Idea 1: Create albums/guides for different categories of people. Examples: Gifts for Mom, Gifts for the Host, Gifts for Cooks, Gifts for Secret Santa, Gifts under $50, The “Good List”.
Grouping gift ideas by recipient creates convenience for shoppers and offers recommendations from the experts. This album/guide is likely to get shared locally and is designed to drive more sales.
Content Idea 2: Create a “Best Places to Shop Local” post. With a Places guide on Instagram, and a photo album on Facebook, share your favorite local holiday shopping spots. Examples: Where to get the best chocolates, candles, or unique children’s gifts; favorite coffee shops or restaurants for gift cards. Sharing your local favorites and recommendations helps build trust with your community.
This album/guide promotes local businesses and, it’s likely these businesses will share your album and guide to their page as well, exposing you to their audiences.
Content Idea 3: Share photos of discounted holiday items. Sales always do well on social media. Consistently organize and update your sale items in an album/guide. It’s likely to get a lot of traffic on your social media channels.
Lastly, a great thing about Facebook Albums and Instagram Guides is that you can add content that’s already posted to your page, and remove photos that no longer work in those albums anymore. It only takes a minute longer to add your post to a guide or album, but the reward can be huge.
What I Want You To Take Away From This Blog:
- Creating Facebook Albums and Instagram Guides help organize your products.
- Create timely albums and guides using categories people are looking for.
- Using these tools gives your content new life.
- View albums and guides as digital shopping aisles.
Okay, over to you…
Comment below with some album categories that would attract your audience!
If you’d like to try out these content ideas, but unsure how to make an Instagram Guide, we’ve got you covered. View our 5 minute training video, “How to Create an Instagram Guide.”