Rooted in Retail Episodes

Apr 9, 2023

The future is bright for small retailers! You’re going to LOVE this conversation I had with my very first retailer! Ana McConnell is the owner of Pilar Boutique in downtown Loveland, Colorado. Ana first started out working in her mom’s boutique, Cloz to Home. After navigating working with her mom, she branched out on her […]

Apr 6, 2023

Everything you need to get everything you want is available! That is just one piece of incredible knowledge from Retail Vet and Co-Founder of WhizBang! Retail Training, Bob Negen. Becoming an independent retailer is nothing short of brave, and Bob shares some wise words when it comes to breaking away from fear as a retail […]

Apr 2, 2023

Patrick Keiser was in his barber’s chair when he had a powerful conversation that may just change the retail world. Patrick is the founder and executive director of Heart on Main Street. The presence of small retailers is down 20% in the last 20 years, Heart on Main Street is a business designed to change […]

Mar 26, 2023

Okay Retailers, Here’s a big question to consider: How are you getting customers in your door? And how are you converting that traffic into sales?  Maybe you’ve got it going on over on social…but you’re missing MAJOR opportunities via email and text.  Nick McHenry is the founder of OneShop Retail, a service that streamlines content […]

Mar 19, 2023

When it comes to visual merchandising Michelle Sherrier of MC Design Collaboration and host of The Retail Whore Podcast is the go-to! In this episode, she shares her impressive wisdom, insight, and eye for creating the best visual outcome in your retail stores. Don’t let your store and inventory get stale, give often and intentional […]

Mar 12, 2023

Small businesses this is YOUR time! You don’t want to miss this conversation with Mark Schaefer, social media marketing expert, author of 10 incredible business and marketing books, and Keynote Speaker at my conference, EVOLVE this spring. Mark brings his decades of experience and lens for the future of marketing to talk about his newest […]

Mar 5, 2023

Cathy Wagner, The Retail Maven, or as I lovingly refer to her…The Profit Lady…joins me on this episode to talk about profit when it comes to retail. She has loads of experience helping retailers make more money, have more profits, watch out for retail market trends, and stay ahead of the game. She shares her […]

Mar 5, 2023

Welcome to the first episode of Rooted in Retail, where I, Crystal Vilkaitis of Crystal Media, am sharing all my experiences, tips, and tricks to guide retailers to success! We’re wasting no time and diving into my favorite topic, something I’ve been working with since 2007…Social Media. During my time working with retailers over the […]