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Rooted in Retail Episodes

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis weekly, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail. This show is produced by Crystal Media, a company that helps indie retailers shine online through social media.
Insider Tips to Rock Social Media with Steph Bechard of Crystal Media

Insider Tips to Rock Social Media with Steph Bechard of Crystal Media

Jul 2, 2023

How lucky are you!? As a retailer, you get to do social media and connect with your customers. Steph Bechard runs our Crystal Media Insider group, and a lot of our chat today focuses on the reframing of your mind. Social media is not something you HAVE to do; it’s something you GET to do. […]

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All Things Retail Real Estate with Patricia Norins of Blue Butterfly

Jun 25, 2023

If you have a brick and mortar location, real estate is really important for your retail business! Patricia Norins is my personal mentor, but she is also a retail real estate expert and cofounder of Blue Butterfly, where they bridge the gap between retailers and property owners.  We talk about common mistakes like becoming emotionally […]

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Slow and Steady Wins the Race with Jennifer Johnson of True Fashionistas

Slow and Steady Wins the Race with Jennifer Johnson of True Fashionistas

Jun 18, 2023

“Never ever feel like you’ve arrived.” That’s just one piece of awesome wisdom from Jennifer Johnson. Jennifer is the owner of True Fashionistas, Florida’s largest lifestyle consignment store. Jennifer shares her slow and steady race to success. There is nothing that will provide better results than time, commitment, and consistency. When it comes to social […]

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Structuring and Planning for Social Media: Find Your Face

Jun 11, 2023

Instagram, TikTok, Facebook… wherever your business is showing up, you need to be leveraging video content and a real human face to represent your store! Humanity is what sets you apart from your big box counterparts. Who that face is, is up to you. It can be just the owner, the team, a combo of […]

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Mini Episode: Balance and Burnout

Balance and Burnout

Jun 4, 2023

It’s my birthday week!  I’m showing up today with a minisode and a little riff on what’s on my mind AND what I’ve been hearing in my conversations with retailers and entrepreneurs. Balance. The sweet divide between work, play, and rest. Why is it SO hard to find the balance? And when you do, are […]

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AI for Retailers: An Unexpected Yet Invaluable Silent Employee

AI for Retailers: An Unexpected Yet Invaluable Silent Employee

May 28, 2023

I’ve said it before, and I’ll say it again, you need to be leveraging Chat GPT for your retail store. Google CEO, Sundar Pichai said, “AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity or fire”. So I’m telling you, this is BIG. As […]

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Evolve or Don’t Exist; Lessons From My EVOLVE Conference

Evolve or Don’t Exist; Lessons From My EVOLVE Conference

May 21, 2023

I am back from EVOLVE and wow, it was amazing! I am so grateful to everyone who attended, spoke, and participated in my very first conference. Today, I’m sharing some big takeaways and emotional experiences from EVOLVE. Let’s get down to it, as retailers, you either need to Evolve or just not exist. What do […]

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Community Creating, Market Tips, and Real Retail Examples GALORE with Amy Loewenberg of Emerald X

Community Creating, Market Tips, and Real Retail Examples GALORE with Amy Loewenberg of Emerald X

May 14, 2023

You’re going to be blown away by the experience and knowledge shared by Amy Loewnberg in this conversation! Community—it’s the power of connections that drives us and pushes us through the ebbs and flows of the economy. How do you create a community? Go where your people are! Embrace the channels that give you reach. […]

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Find and Keep Awesome Employees with Bob Negen of WhizBang! Retail Training

Find and Keep Awesome Employees with Bob Negen of WhizBang! Retail Training

May 7, 2023

Feeling stuck when it comes to your team? Bob Negen of WhizBang! Retail Training joins me for his second appearance on Rooted in Retail (check out Episode 7 in case you missed it!). The good help that can help you create and grow your dream team IS out there. A recent survey of retailers with […]

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Retail Stories, Advice, and Inspiration with Matt Harris of Matt Harris Designs

Apr 30, 2023

I find so much value in stories from retailers about growth and change. Matt Harris brings to today’s episode decades of retail experience, going all the way back to age 16 as a self proclaimed ‘mall rat’. Matt’s love for retail began as a teenager, and his innate skill and passion helped him grow his […]

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Accessing More Freedom and Flexibility in Your Retail Business with Pete Mohr, Simplifying Entrepreneurship Retail Coach

Accessing More Freedom and Flexibility in Your Retail Business with Pete Mohr, Simplifying Entrepreneurship Retail Coach

Apr 23, 2023

Okay, you’re not alone if you started your business so you could design your schedule and live the life you want. But what do you want? Are you getting it yet? Pete Mohr is a small town retailer, podcaster, and the retail coach behind Simplifying Entrepreneurship. He is sharing what it takes to get what […]

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BONUS EPISODE: A Young Entrepreneur Selling Pre-Owned Furniture, Live at the Las Vegas Gift and Home Show with Comfy Living Chicago

BONUS EPISODE: A Young Entrepreneur Selling Pre-Owned Furniture, Live at the Las Vegas Gift and Home Show with Comfy Living Chicago

Apr 20, 2023

Imagine being in high school when the pandemic hit; suddenly, school is on your phone, and you’re left with infinite free time. Edgars Cers and his brother took this and ran, as they created Comfy Living Chicago. Comfy Living Chicago is a local Chicago business that sells high-quality, affordable pre-owned furniture. What started as a […]

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