Crystal Media

Marketing Clarity

Rooted in Retail Episodes

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis weekly, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail. This show is produced by Crystal Media, a company that helps indie retailers shine online through social media.

Human Touch in a High Tech World, Standing Out in Retail

Mar 12, 2023

Small businesses this is YOUR time! You don’t want to miss this conversation with Mark Schaefer, social media marketing expert, author of 10 incredible business and marketing books, and Keynote Speaker at my conference, EVOLVE this spring. Mark brings his decades of experience and lens for the future of marketing to talk about his newest […]

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Episode 2 - Rooted in Retail - Cathy Donovan Wagner

The Profit Lady

Mar 5, 2023

Cathy Wagner, The Retail Maven, or as I lovingly refer to her…The Profit Lady…joins me on this episode to talk about profit when it comes to retail. She has loads of experience helping retailers make more money, have more profits, watch out for retail market trends, and stay ahead of the game. She shares her […]

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Social Media Made Simple

Mar 5, 2023

Welcome to the first episode of Rooted in Retail, where I, Crystal Vilkaitis of Crystal Media, am sharing all my experiences, tips, and tricks to guide retailers to success! We’re wasting no time and diving into my favorite topic, something I’ve been working with since 2007…Social Media. During my time working with retailers over the […]

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