Mar 12, 2023
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Small businesses this is YOUR time!
You don’t want to miss this conversation with Mark Schaefer, social media marketing expert, author of 10 incredible business and marketing books, and Keynote Speaker at my conference, EVOLVE this spring.
Mark brings his decades of experience and lens for the future of marketing to talk about his newest book, Belonging to the Brand.
The old ways of marketing are out and if you don’t adapt and evolve…you will be left behind. Now more than ever people are craving community and connection. And your company can be that community.
Mark shares the story of mega-brand, Sephora, whose revenue comes in at 80% from their online community. When you create a community within your customers, you are helping transform your customer into a company advocate. That’s right, your customers can sell your products better than you can.
In today’s world there is so much demand for your time and distraction for our attention, retailers have to stay up to date in the marketing trends to cut through the clutter. Mark gives a sneak peek at his keynote speech for EVOLVE, The Most Human Company Wins.
With so much tech in our way, we have to utilize it in a way that makes human, personal connections. That is the only way you’re going to make it and Mark says the future is bright for independent retailers. Big box stores who have owned the media over the last decade have less power when it comes to actually connecting and building their community.
In 2 years, Mark says, marketing will be unrecognizable. So keep listening, come to my conference, and gain the tools you need to keep up. I’m rooting for your success!
- The future of marketing.
- How to stay human in a high tech world.
- Why is community so important for a company?
- How to cut through the clutter and reach your customer.
- Changing how you view your customer; from customer to advocate.
- Sneak Peak Alert: Keynote Speech, The Most Human Company Wins!