Rooted in Retail Podcast with Crystal Vilkaitis

Crystal Vilkaitis - Host of Rooted in Retail Podcast

Home of the Resilient Retailer, where retail dreams take root and flourish!

Rooted in Retail is a show dedicated to helping independent retailers thrive in today’s ever-evolving retail landscape.

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Amy Loewenberg - Guest on Rooted in Retail

Welcome to

Rooted in Retail

This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more.

Join your host Crystal Vilkaitis weekly, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she’ll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice.

Get ready for a great conversation on how to build your dream business with Rooted in Retail. This show is produced by Crystal Media, a company specializing in impactful experiences and creative media.

Recent Episodes

Why Patience Will Pay Off - After the Show with Crystal Vilkatis

Why Patience Will Pay Off: After the Show

Episode 105 • September 10, 2024

In this bite-sized episode of After the Show, I reflect on my inspiring conversation with Ladianne and Sheri from WoolTribe. It touched on the supply chain, sustainable products, and the value of building meaningful relationships in the supply community. What really stuck with me was the idea of being a patient business. I realized […]

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Ladianne Henderson and Sheri L. Osborne of WoolTribe

Episode 104 • Sep. 8, 2024

How WoolTribe Built a Mission-Driven Brand

Rooted in Retail - Retail Therapy Segment

Episode 103 • Sep. 5, 2024

Align Your Soul with Your Business: A Retail Therapy Session

Why Being Imperfect is Your Secret to Growth - Rooted in Retail After the Show

Episode 102 • Sep. 3, 2024

Why Being Imperfect is Your Secret to Growth – After the Show

Episode 101 • Sep. 1, 2024

The Magic of Attention to Detail and Hospitality with Willrett Flower Co.

Episode 100 • Aug. 25, 2024

The Future of Independent Retail with Crystal Vilkaitis

Episode 99 • Aug. 18, 2024

Social Media Tactics to Shine This Holiday Season with Steph Bechard

See All Episodes ➔

Disclaimer

The Rooted in Retail Podcast and content posted by Crystal Vilkaitis are presented solely for general informational, educational, and entertainment purposes. The use of information on this podcast or materials linked from this podcast or website is at the user’s own risk. It is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional, diagnosis, or treatment.

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About the Host

Meet Crystal Vilkaitis, the Wolf of Main Street

Crystal is a globally acclaimed speaker and the founder of Crystal Media, a pioneering media company dedicated to building resilient businesses through impactful experiences that drive growth, connection, and transformation. A passionate advocate for retail education, inspiration, and community, Crystal has spoken around the globe, sharing the stage with industry giants like Martha Stewart, Gary Vaynerchuk, Bethenny Frankel, Brendon Burchard, and more.

As the host of the popular Rooted in Retail podcast—The Home of the Resilient Retailer, where retail dreams take root and flourish—and producer of the annual EVOLVE Conference, Crystal drives the retail industry forward with innovative strategies, inspiring and empowering businesses through modern education.

Vilkaitis means Wolf, hence her nickname “The Wolf of Main Street.” 🥰🐺

You can connect with Crystal on Instagram at @rootedinretailpodcast and @crystalvilkaitis.

Testimonials From the Show

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Great Guests

"Love the variety of guests on this podcast and all the great retail management info!"

- Terri Schuver

Such Great Info

"I love Sundays because that is when new episodes are released. I wish there were more episodes than once a week."

- Echocolates

Just What I Needed for Thriving in Retail

"As a first time entrepreneur in retail, having Crystal's podcast has been my savior, and the light in difficult days.

Crystal is not only an expert on the topic, but she's also super passionate and a pleasure to listen to."

- Maru Davila

Information that you can use today!

"This podcast makes you think about how to be better in retail today and in the future. Great content and impressive guests.

Crystal's energy and passion drives the show to be informative and useful."

- Vpster

Wow!

"Crystal delivers so much information and motivation for getting it DONE! I can't wait for the next episode! So helpful!"

- Dawn @ Mary & Martha

Retail Gold!

"This podcast is an INCREDIBLE resource for retailers! Crystal is a dynamic host and marketing expert who has been part of the retail industry for more than a decade. This podcast is a "must listen to" for all retailers! I absolutely love it! Filled with retail gold!"

- Kioskman

Perfect for Retailers

"Such a great resource for any retailer. Love Crystal's passion for the industry. This podcast is packed with practical tips to help any retailer grow their sales."

- HengamStanfield