Running a store can be tough, but it doesn’t have to be lonely!
Rooted in Retail is a show dedicated to helping independent retailers thrive in today’s ever-evolving retail landscape.
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Welcome to
Rooted in Retail
This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more.
Join your host Crystal Vilkaitis weekly, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she’ll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice.
Get ready for a great conversation on how to build your dream business with Rooted in Retail. This show is produced by Crystal Media, a company that helps indie retailers shine online through social media.
Recent Episodes
LakeFront Property, Speed Bumps, and Other Merchandising Need To Knows with Georganne Bender
Staying True to the Authentic You with Russ Jones
Behind The Scenes Of A Dream with Kristin Lenz of White Arrows Home
It’s Time To Be Seen with Jen Gottlieb
Sustainable Sensory Awareness For Wellness This Holiday Season with Dr. Nicole Villegas
Walking Through The Fire with Patricia Norins
5 Steps to Beat Holiday Induced Stress and Burnout with Dr. Michelle Wolford
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About the Host
Meet Crystal Vilkaitis
Crystal Vilkaitis is a world-class social media expert and powerful speaker who helps small businesses shine online and bring their unique brilliance to the local and global masses. Fueling entrepreneurs with empowerment to evolve their visibility and results, Crystal’s on a mission to help Main Street businesses thrive.
Crystal’s on a mission to help Main Street businesses thrive. She founded Crystal Media in 2012, where she’s worked with thousands of businesses to increase traffic, sales, and profits using social media.
She’s spoken around the globe, and has shared the stage with industry giants like Martha Stewart, Gary Vaynerchuk, Bethenny Frankel, Brendon Burchard and more, and hosts the shows Rooted in Retail and Crystal Uncorked. She serves on the Board of Directors for Heart on Main Street and Gift for Life, and is a proud Colorado native. To learn more follow on Instagram at @crystalmediaco and @crystalvilkaitis.
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