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Rooted in Retail Episodes

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis weekly, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail. This show is produced by Crystal Media, a company that helps indie retailers shine online through social media.
AI for Retailers: An Unexpected Yet Invaluable Silent Employee

AI for Retailers: An Unexpected Yet Invaluable Silent Employee

May 28, 2023

I’ve said it before, and I’ll say it again, you need to be leveraging Chat GPT for your retail store. Google CEO, Sundar Pichai said, “AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity or fire”. So I’m telling you, this is BIG. As […]

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Evolve or Don’t Exist; Lessons From My EVOLVE Conference

Evolve or Don’t Exist; Lessons From My EVOLVE Conference

May 21, 2023

I am back from EVOLVE and wow, it was amazing! I am so grateful to everyone who attended, spoke, and participated in my very first conference. Today, I’m sharing some big takeaways and emotional experiences from EVOLVE. Let’s get down to it, as retailers, you either need to Evolve or just not exist. What do […]

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Community Creating, Market Tips, and Real Retail Examples GALORE with Amy Loewenberg of Emerald X

Community Creating, Market Tips, and Real Retail Examples GALORE with Amy Loewenberg of Emerald X

May 14, 2023

You’re going to be blown away by the experience and knowledge shared by Amy Loewnberg in this conversation! Community—it’s the power of connections that drives us and pushes us through the ebbs and flows of the economy. How do you create a community? Go where your people are! Embrace the channels that give you reach. […]

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Find and Keep Awesome Employees with Bob Negen of WhizBang! Retail Training

Find and Keep Awesome Employees with Bob Negen of WhizBang! Retail Training

May 7, 2023

Feeling stuck when it comes to your team? Bob Negen of WhizBang! Retail Training joins me for his second appearance on Rooted in Retail (check out Episode 7 in case you missed it!). The good help that can help you create and grow your dream team IS out there. A recent survey of retailers with […]

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Retail Stories, Advice, and Inspiration with Matt Harris of Matt Harris Designs

Apr 30, 2023

I find so much value in stories from retailers about growth and change. Matt Harris brings to today’s episode decades of retail experience, going all the way back to age 16 as a self proclaimed ‘mall rat’. Matt’s love for retail began as a teenager, and his innate skill and passion helped him grow his […]

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Accessing More Freedom and Flexibility in Your Retail Business with Pete Mohr, Simplifying Entrepreneurship Retail Coach

Accessing More Freedom and Flexibility in Your Retail Business with Pete Mohr, Simplifying Entrepreneurship Retail Coach

Apr 23, 2023

Okay, you’re not alone if you started your business so you could design your schedule and live the life you want. But what do you want? Are you getting it yet? Pete Mohr is a small town retailer, podcaster, and the retail coach behind Simplifying Entrepreneurship. He is sharing what it takes to get what […]

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BONUS EPISODE: A Young Entrepreneur Selling Pre-Owned Furniture, Live at the Las Vegas Gift and Home Show with Comfy Living Chicago

BONUS EPISODE: A Young Entrepreneur Selling Pre-Owned Furniture, Live at the Las Vegas Gift and Home Show with Comfy Living Chicago

Apr 20, 2023

Imagine being in high school when the pandemic hit; suddenly, school is on your phone, and you’re left with infinite free time. Edgars Cers and his brother took this and ran, as they created Comfy Living Chicago. Comfy Living Chicago is a local Chicago business that sells high quality, affordable pre-owned furniture. What started as […]

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Leveraging Yelp with Emily Washcovick the Yelp Small Business Expert

Apr 16, 2023

How are you making your Yelp account work for you? Everyone’s heard of Yelp, and it’s not just for home services or restaurants; retail stores make up a large percentage of businesses on the website! Emily Washcovick is Yelp’s small business expert, and she is breaking down the “science” behind their review recommendation software and […]

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Thriving in Retail with Ana McConnell of Pilar Boutique

Apr 9, 2023

The future is bright for small retailers! You’re going to LOVE this conversation I had with my very first retailer! Ana McConnell is the owner of Pilar Boutique in downtown Loveland, Colorado. Ana first started out working in her mom’s boutique, Cloz to Home. After navigating working with her mom, she branched out on her […]

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BONUS EPISODE: Trading Fear for Courage with Bob Negen of WhizBang! Retail Training

Apr 6, 2023

Everything you need to get everything you want is available! That is just one piece of incredible knowledge from Retail Vet and Co-Founder of WhizBang! Retail Training, Bob Negen. Becoming an independent retailer is nothing short of brave, and Bob shares some wise words when it comes to breaking away from fear as a retail […]

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Help and Support for Independent Retailers with Patrick Keiser of Heart on Main Street

Help and Support for Independent Retailers with Patrick Keiser of Heart on Main Street

Apr 2, 2023

Patrick Keiser was in his barber’s chair when he had a powerful conversation that may just change the retail world. Patrick is the founder and executive director of Heart on Main Street. The presence of small retailers is down 20% in the last 20 years, Heart on Main Street is a business designed to change […]

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Level Up Your Customer Communication with Nick McHenry of OneShop Retail

Level Up Your Customer Communication with Nick McHenry of OneShop Retail

Mar 26, 2023

Okay Retailers, Here’s a big question to consider: How are you getting customers in your door? And how are you converting that traffic into sales?  Maybe you’ve got it going on over on social…but you’re missing MAJOR opportunities via email and text.  Nick McHenry is the founder of OneShop Retail, a service that streamlines content […]

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