Rooted in Retail Episodes

Sep 24, 2023

Vintage lovers, hobbyists, retailers… Listen in! Kelly Gunn is the owner of Part-Time Pickers, an online vintage retailer! What started out as a fun hobby transformed into a 6 figure business.  Kelly’s success didn’t happen by accident; she has a course teaching exactly how she did it, and in today’s episode, she is dropping some […]

Sep 17, 2023

When you finish this episode, I think you’ll agree with Beth Rich’s new nickname “Brilliant Beth”. Five years ago, Beth bought Mix It Up Home & Gift; now she has TRIPLED sales in the last four years. Another shocking key to her success… averaging 70 store events a year! Beth is fortunate to have two […]

Sep 10, 2023

It’s your lucky day. Today, my Rooted in Retail listeners get an Evolve Exclusive.  Mark Schaefer of Schaefer Marketing Solutions shares business stories, branding examples, and insight that will help you attain that human touch you need to succeed in today’s business landscape. It’s time to look at your customers as more than just the […]

Sep 3, 2023

Nestled into a neighborhood shopping center in El Cerrito, CA, are Jenny K. Gift Shop and Well Grounded Tea & Coffee, both owned by Jen Komaromi and her husband. I got the chance to chat with Jen in person at the Las Vegas Market, and having been in business for 20 years, she has some […]

Aug 27, 2023

In this special episode, we recorded Live at the Las Vegas Market. It may be August when this is airing, but as retailers, you know the holidays are coming! The holidays are a big time of year for retailers across nearly all niches, from decorating to gifts. Returning from episode 4 (if you haven’t listened […]

Aug 20, 2023

Toying around with the idea of opening another location? This is the crash course you need. In just 30 minutes, AdreAnne Tesene and I cover an insane amount of resources, tips, and advice. As the owner of Two Bostons with 7 locations, AdreAnne shares that 7 stores is nothing compared to that first leap of […]

Aug 13, 2023

We’re welcoming Vi Wickam back this week, this time to talk all about Google Ads. How do they work? Where should you be showing up?  A little secret… The first 3 results in each section of a Google search result are paid ads. You are not going to get those spots if someone else is […]

Aug 6, 2023

When someone is looking for what you’re selling…are they finding you first? My dear friend and web guy, Vi Wickam, joins me today to drop some crucial tips on SEO for both brick and mortar and e-commerce retailers.  We all Google everything. So it’s no surprise that when your customers want to find something, they […]

Jul 30, 2023

First things first, branding is WAY more than designing a logo. It’s the colors, the fonts, the visuals, and the icons, and at Dox Design, it’s the textures and custom patterns too! Kaila Piepkow is the Founder of Dox Design. She is a go to branding professional, creative, and hype gal, and she shares some […]

Jul 23, 2023

Fifty-two percent of your business’s cash goes to inventory, making it the most important aspect for success. Creating an Inventory Management plan or an Open to Buy plan is going to not only help you stop winging it at market, but it can also help you understand your customer, your inventory patterns, and start making […]

Jul 16, 2023

The most important thing in retail is… Know. Your. Customers.  Today you’re getting an exclusive view of a favorite panel from my 2023 EVOLVE conference: Generational Shoppers. In this panel mediated by Nicole Leinbach, representing Gen X, she is joined by her Gen Z daughter Claire, Millennial Stephanie, and Baby Boomer Sandy. They also discuss […]

Jul 9, 2023

Podcasting is a growing and popular platform. People listen in their cars, while they’re cooking or cleaning, while they’re exercising—anytime they can passively consume content! What an opportunity to reach your customers! I talk a lot about your PCG on this show; that’s your Perfect Customer Group, defined by all sorts of elements that make […]