Yes. If you don't have a social media manager yet, this program gives you the tools on how to find, hire and manage your social media manager - saving time and helping you find the best person (while keeping them interested and motivated to do a great job).

You'll have lifetime access to the Retailer's Roadmap to Simplified Marketing, so once you find your social media manager, the first thing they should do is go through this program.

If you're the social media manager AND the owner, you can go through both training tracks and learn exactly what you need to know to see results with social media. We do suggest, however, that you hire a social media manager since you're so busy running a business. So, until you get there, you can go through the training with the goal to hire someone to take the social media management off of your plate.

I know you're incredibly busy. The last thing I want you to feel is overwhelmed because there's something else that needs your attention and time. But here's the thing: you DO have time. We all have the same 24 hours in a day, but as a business owner, your job is to maximize the return on every hour spent and prioritize your activities accordingly.

When you take the time to go through this course, it will save you time from trying to figure things out on your own, and will help you achieve results from your social media. This course also saves you time because it trains your social media manager for you, so you don't have to spend the worry or time teaching them something you don't know much about. Let the expert train your employee while you run your store. This is a time investment, and you and your staff are worth the investment.

Retailer's Roadmap to Simplified Marketing does not include training on how to set up social media accounts on sites like Facebook, Instagram, Pinterest, TikTok, etc. Ideally you already have accounts set up, or you set up the right accounts after learning from the training course which websites you should market on. 

Within Retailer's Roadmap to Simplified Marketing we're teaching proven social media strategies that produce sales. We've implemented these strategies with retailers in tiny towns and big cities, and in several different types of retail categories, selling items at all different price points.

But, if you implement what you learn within the first 30 days of purchasing the Retailer's Roadmap to Simplified Marketing, and you still feel lost or you're still not seeing results from your social media, simply email hello@crystalmediaco.com for a full refund.

The strategies you'll learn in the Retailer's Roadmap to Simplified Marketing are the exact ones other retailers have used to have their busiest in-store event in the store's 12-year history and an increase in year-over-year sales by more than 75%.

So while this program does assume you don't yet have a clear and strong social media strategy that is producing results, you can arm yourself with the systems that are unique to the next wave of social media success for independent retailers.

You'll have lifetime access to the Retailer's Roadmap to Simplified Marketing, so when you find your next social media manager, they can go through this program to get up to speed.

• Store Owner Track: 4.5 Hours
• Social Media Manager Track: 8 Hours

You will not be on a deadline, this is a self-guided program where you'll have access to everything you need right away.

The training is not delivered live, everything is available in pre-recorded trainings so you can go through the training when it's most convenient to you, and from wherever you have access to the Internet.

We teach that having someone in your store managing your social media is the best-case scenario, so they can take pictures and videos, and get product information like price and availability.

This person can also get to know customers, take pictures of them in-store and build relationships through your social media accounts. Your store's tone and personality will be stronger coming from within, versus hiring an outside company. When social media is transparent and authentic, it's more successful.