We all feel like the clock ticks a little faster in December, and business owners especially are feeling pinched for time. Coming up with great content ideas is already hard enough, but adding in the stress of Q4 could make for some lackluster social media posts.
Oftentimes, the busier retailers become, the lower quality their social media posts become. Consequently, we see far too many bland images of products sitting on a shelf or hanging on a rack. So this year we’re here to help you cinnamon-spice up your content.
As short-form video continues to be one of the top places where social media users spend their time, we created 10 content ideas for reels on Facebook and Instagram to use this season.
These 10 Reels ideas for Facebook and Instagram were created to help fill your social media with fun and festive content, connect you with your audience, and sell in a smart way.
1. Set up your phone and film a time-lapse video transforming your store from Fall to Winter. Add your time-lapse video to a Reel, include a “before and after” photo to the end of the video.
Tip: If your business doesn’t sell holiday decor, you can film a time-lapse transforming a Christmas tree, a doorway/entrance, a fireplace, a table setting, a desk, a patio pot, or a cash register.
2. Screen record your phone and go to your website to take a quick website tour video, showing viewers how to navigate your site and how easy it is to shop. Be sure to visit product pages of top-selling items and add a few to your cart!
3. Ask your customers to share a photo of their Christmas tree (or other holiday symbol such as Ugly Christmas Sweaters) and screenshot their photos to make a Reel with their images. Add in festive music and use the Voiceover tool to add in compliments and comments on their photos!
Tip: If you’d like to learn how to use the Voiceover tool, check out this 3 minute long training video.
4. Film a video walking into your store from outside. Show the storefront and entrance, and add in copy on the Reel with your store address and hours for the holiday season.
5. Post a video tour of a holiday display in your store. Highlight seasonal must-haves, their availability, their price, and for whom they’d make the perfect gift.
6. Have the owner create a video sharing a holiday family tradition or recipe. This is a great way to humanize your brand while also subtly including products (if you choose to wear or display them in the video). For example, in a cooking video, you could feature aprons, wear a piece of jewelry, use cooking utensils, or include ingredients from your store.
Tip: To go above and beyond, use the Greenscreen Effect to add in background family photos for greater visuals of the traditions.
7. Create a video of how you suggest gift wrapping items from your store. Showcase the different steps from a bird’s eye view so the viewers can see exactly how to wrap theirs!
8. Create video gift guides for the whole family—sharing a different item for each member and why it’d be perfect for Dad/Mom/Sister-in-Law/twice-removed Aunt! Emphasize how your team is available to help choose the perfect gift for everyone on your customer’s nice list!
9. Use the Collaboration Tool on Instagram and partner with another local business owner to highlight your favorite places to shop during the holidays. Include the go-to business to stock up on sweets, the place to buy your pets their holiday treats, your favorite candle maker, your favorite bar that makes seasonal cocktails… etc!
Tip: To learn how to invite someone to be a collaborator, check out our blog post, Instagram Collaboration Is Here (And It’s Time To Grow Your Account), for the easy-to- follow steps.
10. Search “Holiday” in the Instagram Effect Gallery and use a fun seasonal filter to connect with your audience in a Reel.
Tip: Use a Santa filter to suggest the most sought-after gifts this year.
Each of these ideas would make a great short-form video on TikTok as well. We recommend that you always create unique content for each social channel, and avoid posting TikTok videos with the logo on Instagram.
What I Want You To Take Away From This Blog:
- Create content that is entertaining, educational, and that matches your brand voice.
- Focus on connecting with your audience rather than exclusively trying to sell to them.
- Subtly feature your products in your videos to sell in a smart way.
- Post unique content to each social media channel.
Okay, over to you…
Would you like help customizing any of these ideas to specifically match your business? Send us a DM on Instagram and we’d be happy to help brainstorm with you!
Are you a Crystal Media Insider and new to short-form video? Learn how to make TikTok and Reel videos in the Clarity Portal.
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