With email platforms like Constant Contact or MailChimp, it’s easy to broadcast to your list and let your audience know about what’s happening in your store. To help drive traffic through your doors this Thanksgiving weekend (and the rest of the holiday season), send your customers a special offer straight to their inbox.
Watch the full episode:
Not sure it’ll be seen because of all the other holiday emails that are already starting to flood our inboxes? No need to worry! Consumers are reading these emails searching for the best deals from brands they want to shop from.
Check out these stats from Constant Contact that prove email marketing is still a necessary marketing strategy:
- 72% of consumers prefer email as their source of business communication.
- Consumers rely on emails to learn more about the businesses they shop at and make informed purchasing decisions and this is why you should be sending out emails to your list consistently.
- For every $1 you spend on email marketing, you can expect an average return of $38. Email makes money!
- People are twice as likely to sign up for your email list as they are to interact with you on Facebook (but this doesn’t mean you should start to ignore social)
You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.