Already thinking about your holiday sales strategy? You should be! Why? Online shopping is flattening the spending year which means holiday shopping no longer means that crazy week before. In fact, in a 2018 Valassis Research survey found that a whopping 49% of people said that Amazon Prime Day (in July!) encouraged them to get a jump-start on their holiday shopping.
Facebook also released its Holiday Guide*. Check out these tinsel-turning numbers:
What does it all mean? That putting off your holiday marketing strategy is a big no-no. In an ideal world, retailers should start thinking about the holiday season in January, but we know that can be impractical. So ensuring that your strategy is tied up with a bow by the summer will help all the pieces of your plan fall into place as the cold weather creeps in. While there is no “right date” to begin your holiday launch, aim for November 1st.
Here are a few other quick tips to help your strategy shine:
- “Plan” all year long. If you notice other efforts that work throughout the year, take note and include them for the holidays.
- Spend money to make money. Now is the time to put your marketing budget to use in Facebook and Instagram ads.
- Think about your audiences. Tap into customers from the previous season through VIP parties, holiday cards or email lists.
- Have a merry marketing time. Holidays are a time to let creativity shine! Use those fun custom graphics and GIFs, videos or templates.
Thinking about the holidays might make you sweat, but careful planning and execution (with a healthy dose of inspiration and imagination) will help make this the best sales season yet!
*Find the Facebook Holiday Guide here.