• Skip to main content
  • Skip to primary sidebar
  • Login

Crystal Media

Marketing Clarity

  • EVOLVE 2023
  • Free Training
  • Blog
  • Products
    • Ads Management
    • Get Listed
    • Insider Membership
    • Social Media Planner
    • EVOLVE 2023
  • Speaking
  • Podcast
    • Crystal Uncorked
    • Rooted in Retail
  • About
    • About Us
    • Meet the Team
    • Case Studies
    • Testimonials
    • Let’s Connect
  • Work With Us!

Aug 10 2020

Is the right person managing your social media?

I talk to dozens of retailers every month about their social media strategy (or lack thereof) and when I ask “Who is currently managing your social media?” I often hear “I have this young employee…but I don’t really know if what she’s doing is working”.  Does this sound like you? If so keep reading. 

It’s often assumed that younger people spend more time on social media therefore understand how it works. And technically that can be true in terms of functionality. However, it doesn’t mean it translates into using social media to market a business. Think of it like this, anyone can be taught how to ring up a sale and use a cash register but that doesn’t mean they’re a good salesperson. Keep in mind that the technical side of social media can always be taught. But, you’re looking for someone to market your business. 

Here are three qualities to look for while searching for a social media manager. 

Passion.

The person needs to be passionate about your products and services. Passion translates into marketing and sales. This can not be taught, if someone is great at using Instagram but not interested in what you’re selling, they aren’t the right person. 

Willingness to learn.

This is important because social media changes frequently and what works for one business might not work for another. I also find that often if the wrong person is managing social media they can get stuck on only wanting to use the features or strategies that they personally like to use as a consumer of the content, which might not be right for your business. Make sure the person you have managing your social media is open to trying new things, learning from what others are doing, and staying up-to-date of the changes. 

Strategic.

Having a plan and being strategic will always save you time, and as a busy retailer time is one thing you don’t have to waste. Make sure the person managing your social media has a strategy and is actively tracking what they are doing. 

Does the person managing your social media have these three qualities? Share in the comments below.

 

If you’ve been looking for a clear path to help you organize and plan your social media, look no further. We have been working hard to find the perfect, time-saving solution for you!

Is the right person managing your social media? - Qualities to look for someone who manages your social media

Comments

comments

Written by pauline blasetti · Categorized: Retail Social Media Success · Tagged: Managing social media for retailers, Managing social media for small business, retail social media tips, social media manager qualities

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Whatcha lookin’ for?

Whatcha Lookin’ For?

  • Privacy Policy
  • Terms
  • About
  • Contact Us
  • Support
  • Login

Follow Crystal Media on FacebookFollow Crystal Media on TwitterFollow Crystal Media on LinkedInFollow Crystal Media on InstagramFollow Crystal Media on PinterestFollow Crystal Media on YouTube

Copyright © 2023 Crystal Media | Website by Wickam Group

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT