The Crystal Media team is no stranger to social media audits. Over the years, we’ve reviewed hundreds of accounts, and almost every retailer is missing the same important things. One of those things is organization of content.
Facebook and Instagram have each created an easy tool for content organization and, funny enough, almost no accounts we audit are using them!
These tools are Facebook Albums and Instagram Guides—both great social media tools to gain more recognition and views of your content. We often talk about the concept of organizing your folders on social media into “digital shopping aisles”. If your folders on Facebook and Instagram reflect the same categories on your website or aisles in your store, your viewer will be more familiar with your selection and find it easier to navigate your content!
Head over to the “Photos” tab on your Facebook business profile. You’ll likely see Albums titled, “Profile Photos”, “Cover Photos” and “Mobile Uploads”. It’s unlikely that a viewer of your page will click on the Mobile Uploads folder to search for, say, your selection of gifts. That would be expecting too much from a viewer. However, if you have clearly labeled folders of your product categories, your viewers can easily sift through your content to find what they’re looking for.
On the “Photo” tab on Facebook, select “+ Create Album” to start a new category of content to organize your posts.
Also on Facebook’s “Photo” tab, you can add photos or videos to any existing album to continuously grow the album. For example, if you have a March 2022 album, you can add a selection of content each week until the end of the month.
Using Instagram Guides is an easy way to organize content without much extra work. By continuously adding new posts to your IG Guides, you’ll keep your content filed in the right category and make it more discoverable for your viewer.
There are 3 types of Instagram Guides:
- Product Guide: Add products from your Instagram shop.
Example: For a Gifts for Mom guide, select all the products that would make a great gift for Moms!
- Places Guide: Compile locations in one place.
Example: All the best places to eat in your local town!
- Post Guide: Add existing posts to a guide.
Example: Meet The Team guide where a user selects all the photos to introduce their team.
If you’d like to learn more about creating an Instagram Guide, check out this free training video.
Pro Tip: To extend your organic post’s shelf life, add it to an album or guide to help get more eyes on it! Since you’re already creating great content, you might as well organize it to place it in an easy-to-find spot.
Of note, TikTok has a feature called Creator Playlists. Here, you can organize your content into categorized playlists to help the viewer find videos on different subjects. This feature, however, isn’t currently available to most business accounts (including the Crystal Media TikTok account). We believe retailers should keep their accounts as business accounts, but wanted to share that this feature is available (in case any influencers or business owners with a personal profile are interested in trying this out).
What I Want You To Take Away From This Blog:
- Organizing your posts will help people find what they’re looking for on your page.
- Extend the life of your content with guides and albums.
- Continuously update your albums and guides with fresh content to keep them relevant.
- Create digital aisles on your social platforms that mimic your website and store categories.
Okay, over to you…
There are many benefits to organizing your content into albums and guides! Are you using these tools with your content? Tell us some of the categories you have on your channels in the comments below!