In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from.
Here’s a question from last month that retailers were buzzing about:
I need help with Meta Ads. I’m trying to run a report that will show all of the ads we have bought since November, how much they cost, and the specific geographic regions that they hit. I’m honestly just overwhelmed by the amount of reporting criteria available in Ads Manager. Any help is appreciated!
Crystal Media’s Answer:
Meta Ads can be frustrating. First, make sure the correct dates are chosen on the top right corner, and that the AMOUNT SPENT column is showing. If you do not see it, click on Columns: Performance and look for it on the drop-down menu.
You will only be able to tell which locations were most successful for those that are split into different ad sets. You can also check at the campaign level if a pixel was installed. If so, you can check through your Google Analytics if you have been getting more website traffic from a specific region.
Also, if you are interested in how ads work, I kindly invite you to take a peek at our Ads Masterclass. Since you know your way around Meta already, go directly to Lesson 3 which is about objectives. Prior to creating your next ad, think about what goal you wish to accomplish and which ad would work best!
Crystal Media’s Insider membership provides you with everything you need to know to successfully build more sales and traffic through social media—including the private Facebook group where you can get fast-acting guidance on your questions from our team of experts, as well as a supportive community of dedicated and passionate store owners.