In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from.
Here’s a question from last month that retailers were buzzing about:
Last year, June was our slowest month. It was so pitiful. I’m determined to make this June a success! I would love to hear your ideas for summer events (still working on July and August)!
Crystal Media’s Answer:
I would definitely lean into National Days!
July 5th – National Bikini Day. If customers come in wearing a bathing suit as a top or on top of their clothes, they receive a $5.00 gift card that day! You can make it specific if you’d like the gift card to go toward summer/beach gear/decor, etc.!
July 10th – National Kitten Day. You could consider inviting a local pet adoption company to come to the store with kittens that are up for adoption and host a meet and greet to celebrate National Kitten Day!
July 25th – National Wine & Cheese Day! You could have local wineries do a pop-up at your location and host a “sip and shop” event. You may require a daily liquor license to do this, but when I worked in a retail store, we would host a “sip and shop” quarterly and it was a great way for customers to bring in their friends and make a day out of it!
August 8th – National Dollar Day. If the customer spends a certain amount of money, they can take home an item valued at $25 and under for $1.00 OR you could print a bunch of $1.00 gift cards and hide them throughout your town/neighborhood and people can search for them and spend them on National Dollar Day!
August 9th – National Book Lovers Day. Invite a local author to come into the store to do a special reading of their book (have them share a chapter or so). They can also sell and sign the book there. If you already sell the book in your store, that would be great!
August 30th – National Beach Day. Create bundles for your store with sale items from the summer.
Crystal Media’s Insider membership provides you with everything you need to know to successfully build more sales and traffic through social media—including the private Facebook group where you can get fast-acting guidance on your questions from our team of experts, as well as a supportive community of dedicated and passionate store owners.