In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from.
Here’s a question from last month that retailers were buzzing about:
Retailer Question:
Is it okay to remove or archive posts from our feed if they are no longer valid/aesthetically unpleasing (ie sales graphic that really should have been Stories) or will this mess up the insight stats?
Crystal Media’s Answer:
Generally, people aren’t scrolling back on your page and viewing older posts. It’s better for the algorithm to keep all the posts on your page, and just “bury” them with consistent, newer posts that match your aesthetic.
I understand wanting to delete a post if it contains grammar or spelling mistakes, but I would advise against deleting posts for the sake of them not quite matching your brand. But if you DO choose to delete older posts, try to do a couple at a time versus a mass amount. Instagram keeps an eye out for spam-like activity, and a lot of times when accounts are hacked, the hackers delete several posts at a time, so you don’t want to replicate any spam-like behavior while trying to do some spring cleaning!
Crystal Media’s Insider membership provides you with everything you need to know to successfully build more sales and traffic through social media—including the private Facebook group where you can get fast-acting guidance on your questions from our team of experts, as well as a supportive community of dedicated and passionate store owners.
Learn more about Insider here.
Leave a Reply