In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from.
Here’s a question from last month that retailers were buzzing about:
We’re looking ahead to Teacher Appreciation Week. Do you have any promotion ideas? Thank you so much!
Crystal Media’s Answer:
This is so sweet. I love this! My dad was a high school teacher for 30 years and received some really nice cards for teacher’s appreciation week throughout the years!
Here are a few of my initial ideas:
1). IG/FB Reel/TikTok using the green screen effect: Feature some throwback photos from when you and your team were in school and use the green screen to describe the pictures. If the pictures have a teacher in them, great! If not, just breakdown which grade you were in, what teacher you had, and the impact they had on you. (i.e. “This is a photo of me when I was in grade 6 and Mrs. Vilkaitis was my teacher. She was so nice and, even though my mom always dropped me off late for school, she never wrote me up. She taught me math which I’m sure still comes in handy when I’m doing payroll and bookkeeping for [business name]! Thank you Mrs. Vilkaitis! Happy Teacher Appreciation Week!”
Here’s a video on how to use the green screen if you’re unsure: https://app.searchie.io/watch/gRqmaKbdq1
2). In an IG Carousel and an album on Facebook, include teacher-friendly gifts for Teacher Appreciation Week. Collect all the cards you carry that would work for this holiday, snap pictures of the stationery, signs, desk decor, low-maintenance plants, and soap/candle selections that would be great for a teacher. Don’t forget to include how to shop! You can also offer a discount for teachers if you want to sweeten the deal!
3). Have a FB Live/IG Live and ask viewers to “Request to Join” the Live (available on both FB and IG), then an audience member will be Live with you! From here, you can ask them to describe their favorite teacher for a $10 gift card and, if the teacher is also watching, give the teacher a $10 gift card too!
I hope this helps! Can’t wait to see what you do!
Crystal Media’s Insider membership provides you with everything you need to know to successfully build more sales and traffic through social media—including the private Facebook group where you can get fast-acting guidance on your questions from our team of experts, as well as a supportive community of dedicated and passionate store owners.