In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from.
Here’s a question from last month that retailers were buzzing about:
Retailer Question:
Is there any easy way to go live on INSTA and FB at the same time with one device? Or do we just need to do 2 different lives with the same content?
Crystal Media’s Answer:
Unfortunately, there’s no easy way to stream on both IG and FB at the same time. Most people use two different devices and go Live to both. You can also consider using a software that allows you to stream to both (such as Restream). I prefer to go Live right on the platform, as each social channel likes when you use their features vs. a third party’s.
I DO believe that Meta is working on a way to stream to both IG and FB at the same time, and hopefully they release something soon that allows for this! They’ve been combining their content types and making it easier to post on both platforms for Reels, Posts, and Stories, so hopefully Lives are next!
Crystal Media’s Insider membership provides you with everything you need to know to successfully build more sales and traffic through social media—including the private Facebook group where you can get fast-acting guidance on your questions from our team of experts, as well as a supportive community of dedicated and passionate store owners.
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