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A: I'm glad you asked! I (Crystal Vilkaitis) speak all over the world and hear from so many retailers that have been burned by a social media company or consultant. They've spent $1000's and saw little to no results. We're different than those businesses because we work one-to-one with local retailers, we're an extension of their team and we generate real results like traffic and sales weekly.

We then teach our proven social media strategies to our Insiders. We’ve implemented these strategies with retailers in tiny towns and big cities, and in several different types of retail categories, selling items at all different price points. Plus, you have access to me and my team, which is often not the case with other membership communities, you don't get the chance to get access and support when you need it.

If you implement what you learn within the first 30 days of joining and you still feel lost or you’re still not seeing results from your social media, simply get a 100% refund.

A: We teach that having someone in your store managing your social media is the best-case scenario, so they can take pictures and videos, and get product information like price and availability. This person can also get to know customers, take pictures of them in-store and build relationships through your social media accounts. Your store’s tone and personality will be stronger coming from within, versus hiring an outside company. When social media is transparent and authentic, it’s more successful.

A: I know you’re incredibly busy. The last thing I want you to feel is overwhelmed because there’s something else that needs your attention and time. But here’s the thing: you DO have time. We all have the same 24 hours in a day, but as a business owner, your job is to maximize the return on every hour spent and prioritize your activities accordingly. When you take the time being an Insider, it will save you time from trying to figure things out on your own and will help you achieve results from your social media. And the course Social to Sale™ will save you time because it trains your social media manager for you, so you don’t have to spend the worry or time teaching them something you don’t know much about. Let the experts train your employee(s) while you run your store. This is a time investment, and you and your staff are worth the investment.

A: Yes. If you don’t have a social media manager yet, this program gives you the tools on how to find, hire and manage your social media manager. This saves you time and helps you find the best person (while keeping them interested and motivated to do a great job). Once you find your social media manager, the first thing they should do is go through Social to Sale which is on your Crystal Media Dashboard.

If you’re the social media manager AND the owner, you can go through the training tracks and learn exactly what you need to know to see results with social media. We do suggest, however, that you hire a social media manager since you’re so busy running a business. Until you get there, you can go through the training with the goal to hire someone to take the social media management off your plate.

A: The best place for you to start is with the Social Media for Beginners, which is a bonus and available immediately upon enrolling in Social to Sale.