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Sep 16 2019

How to Host an Awesome In-Store Event (and Get People There!)

Hosting an in-store event can (and should be) fun! Check out these three important tips on how to keep your customers coming back to your events again and again!

  1. Plan ahead and have a clear CTA. Respect that your customers have busy schedules. Give them enough time to plan to attend. Depending on the event, start inviting people 2-4 weeks ahead of time and tell them WHY they should come to your event. The name of the event and the first 1-2 sentences of the description should include all the information a person would need to know to decide if this event is for them.
  2. Offer extras that encourage people to stay awhile. Food and drink are always standard crowd-pleasers, but consider discounts, gifts with purchase, Instagrammable photo walls, swag, face-painting, games, drawings, projects, etc. exclusive to the event. 
  3. Collect info and be consistent. While you have people in your store, invite them to Like you on Facebook, Follow you on Instagram, join your email list, opt-in for your loyalty program, etc. Then (very important) make sure to follow up! Post a thank-you message on the Facebook Event Page. Send an email. Post a video to your FB and IG. Then do it all over again and have another great event. 😊

If you’ve been following us for any period of time, you already know what I’m going to suggest to get people to your event- send an invite email to your lists and advertise your event with a Facebook and Instagram ad. Psst… Facebook makes this pretty simple with an Event Response ad that you can find under Engagement in Ads Manager. 

Pro Tip: When setting up your Event on Facebook, use an image that represents the feelings or experience people will have at the event. If you have images of a packed store from a previous event, use that. Don’t use a “flyer” image that simply shows the event name, date, and time. It’s messy to look at and all that info is already listed below the image. 😊

Do:

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Written by Pauline · Categorized: Event Marketing · Tagged: event marketing, events on facebook, facebook event page, hosting events, hosting signature events, Increase event attendance, Make Your Event a Must-Attend Occasion, market your in store event

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