Doing giveaways on Facebook is one of the best ways to increase engagement, reach and your fan base. But with Facebook changing their rules and terms all the time, it’s hard to keep up and know if your giveaway abides by their terms.
Learn how to run a “legal” Facebook contest and avoid getting in trouble or even shut down by Facebook by watching today’s Crystal Media TV episode. You’ll also learn:
- Two things that are against Facebook’s terms when doing giveaways
- Examples of contest goals.
- 3rd party tools to run a giveaway and randomly pick winners.
- How to find the most successful way to run a giveaway for your audience.
- How to leverage your giveaway when it’s over.
If YOU have ran a successful giveaway or contest on your Facebook page, please leave a comment below because I’d love to check it out. Thanks!
Mentioned in the video:
Randomly select winners using Rafflecopter
3rd Party Application to Run Sweepstakes and collect email addresses
Social Edge – an educational membership site exclusive to retailers.
If you found this post helpful, please share it with your retailer friends.
[email protected] says
Now that Fbook is trying to get you to “boost” your posts on your business page, my regular postings are hardly seen by 10% of my fans.That number seems to get even worse after I have “boosted” a post. Is it really worth continuing to use Fbook?
[email protected] says
Great q, Julie! Now more than ever it’s critical to use the FB Ads platform. It is frustrating to some that you need to pay to get better exposure on FB, but their platform is extremely targeted; the more targeted your ads the less you’ll spend and the better they’ll perform. You might want to check out this past blog post where I advise readers to not Boost posts. http://www.crystalmediaco.com/never-boost-post-facebook/
In my opinion, it’s a waste of money to Boost because it’s not as targeted as running ads through FB Ad Manager or Power Editor.
And to answer your question, yes, I feel it really is worth continuing FB to market, especially since it’s the largest and majority of consumers are there. However you need to strategically use ads, and I’d also research and see where else your audience is online. You want to be where they are.