Is Facebook Messenger a part of your Facebook Ads strategy? It should be! In fact, many people prefer to communicate with brands via messages nowadays. Social media messaging has transformed the way customers interact with you. If you aren’t using Facebook Messenger to reach out to current and potential customers, you’re missing out! 1.3 billion people use Facebook Messenger. AND Facebook even has an entire ad objective just for this purpose.
We recently ran a Messenger ad for client E.M. Smith Jewelers and they received 44 messages at a cost of $2.27 per Lead. What’s great is that you can create messaging templates. I recommend creating many different templates that support your SMART goals and then choose the appropriate template based on the audience and creative of your ad. For E.M. Smith, we set up 3 options:
1. “Can I see some engagement rings?”
2. “Do you have wedding bands, too?”
3. “Can I talk to someone?”
Messenger ads are really great too because people are choosing to interact with you—which makes them really hot audiences.
Also, you may have heard that Instagram shared that they’ll have an upcoming focus on four key areas: Creators, Video, Shopping and Messaging. As messaging is one of the four main key areas the app will be focusing on, it would be a good idea to start incorporating more messaging (and CTAs to message) into your social media and Facebook Ads strategy. This could mean messaging new followers to thank them for being great customers, or possibly replying to someone’s comment through a more detailed direct message.
To read more about Instagram’s latest announcement, check out our blog post “Worrying Over The Newest Instagram Update? We’ve Got You Covered!”.
What I Want You To Take Away From This Blog:
- If you’re not using Messenger, it’s time to start!
- Make sure someone on your team is tasked with checking messages and replying promptly.
- Run different messages to different audiences.
- Link to different landing pages on your site (depending on the question), but always have the option to talk to a live person.
Okay, over to you…
We want to know! Are you currently using Messenger as part of your Facebook Ads strategy? Have you run Messenger ads before? Comment below on how they’ve worked (or not) for you! Need some Audience inspiration? Check out this blog post to see “3 Custom Audiences That Perform for Social Media Advertising”!