Google+ Places Becomes Google+ Local
In May of 2012, Google+ decided to get rid of Google Places and put all of its energy into Google+ Local. By searching for a place or store in Google+ Local, the contact information, reviews, and photos of that place appear in the search engine results page. Google+ Local is also now integrated when someone searches for places on Google Maps.
As a retailer or local business, you absolutely should fully fill out your Google+ Local page, especially since these pages are integrated with Google Maps. This is a great opportunity for you to gain exposure, polish your web presence on Google and hopefully generate new business.
Watch this video to see Google+ Local in action: