You probably have heard about Facebook Groups or may even be part of some yourself, but have you ever considered creating a group for your business? Groups are a great way to connect with people who share similar interests or to be more involved in things you’re passionate about locally or even globally.
One advantage to having a group for your business is it creates a stronger sense of community online than a business page can. You’ll still want to have your business page because this is where you’ll talk about promotions, products, events, etc., but a group allows people to have a conversation about the products. This is where they can also share with others their thoughts and feelings, as well as be able to engage with you or your staff on a more personal level.
One disadvantage to Facebook Groups is that content shared in the Facebook Group can have more exposure to your audience’s Facebook timelines than your business page might be able to get. With this being the case, you’ll want to make sure you or someone on your team is monitoring the group more frequently since anyone who is a part of the group is able to post and share whatever they want. This makes it important to have guidelines in place for those who want to join the group about what is allowed to be shared.
Watch the full episode below, and share with us your thoughts on the advantages and disadvantages of having a Facebook Group for your retail business in the comments below!