Did you hear the news last week? Facebook changed their News Feed algorithm…again. With this change, they’re placing more weight on photo and link posts uploaded by Pages, meaning these two types of posts will be shown to more of your fans than a regular plain-text status update.
From the News Feed Ranking Product Manager at Facebook, Chris Turitzin:
“Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types. Many Page owners often ask what kind of content they should post. This is difficult to answer, as it depends on who your audience is and what they want to see.”
Which is why I’m such an advocate for doing a customer profile on your audience to really identify what type of content they want to see from you on Facebook; content that they’ll actually engagement with and act on. For Social Edge members, log in to download the Customer Profiling Worksheet.
This change supports my advice of having majority of Facebook posts on your Page, be of a photo. There’s two tools I suggest to help create images if you want to upload more photo driven posts in addition to photos you take in store.
PicMonkey.com is a site I’ve been suggesting for years. Free, easy to use, easy to create collages, edit images, add text and banners to images (ex: if you’re having a sale you can take a picture of the items on sale and put text on top of that image, then upload to Facebook.).
My new favorite tool, that I’m SO excited about, is Canva.com. This site was made for social media image creation. You can create square social media graphics (which works best for Facebook), images for your blog, Facebook cover photos and more.
Plus, what I really love is they have pre-designed templates, all you need to do is switch out the text. This is a great tool to help you quickly create graphics for social media, that look professional and are eye catching.
If you have any questions about this change, or about PicMonkey or Canva, head over to my Facebook page and ask away! Or, if you use one of these tools to create an image for your Page, please post the link on my Page so I can see your creation!
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