Facebook ads are all the talk nowadays! They are the best way for independent retailers to market their store today. 📈 But with all the different Facebook Ads “lingo” out there, advertising this way can be very intimidating and might even sound like a foreign language to you! 🤷♂️ Fear NOT! Below, we’ve compiled a list of the top Facebook advertising terms/definitions our clients ask us about to help you understand the basics!
Cost per Result
The average cost per result from your ads. It indicates how cost-efficiently you achieved your ad objectives.
The maximum amount you’re willing to spend on your ad sets or campaigns, on average each day or over the lifetime of your scheduled ad sets or campaigns. Applies to Campaigns and Ad Sets (not ads)
- A lifetime budget lets you set an amount to spend over the lifetime of an ad set. Our system will automatically try to evenly spread the amount you spend across the period of time you’ve selected.
Multiple types of clicks on your ad, including certain types of interactions within the ad, links to other destinations and links to expanded ad experiences. It includes:
- Link clicks
- Clicks to the associated Business Page profile or profile picture
- Post reactions (such as likes or loves)
- Comments or shares
- Clicks to expand media (such as photos) to full screen
- Clicks to take actions identified as your campaign objective (such as liking your Page for a Page engagement campaign)
Click-Thru Rate (CTR) – all
The percentage of times people saw your ad and performed any click
Click-Thru Rate (CTR) – link
The percentage of times people saw your ad and performed a link click
A list of your current customers or people who have engaged with your business.
The total number of actions that people take involving your ads
The average number of times each person saw your ad
The number of times your ads were on screen
The number of clicks on links within the ad that led to advertiser-specified destinations, on or off Facebook.
Lookalike audiences are created by Facebook to help advertisers reach people who are similar to (or “look like”) an audience that the advertiser cares about.
Pixel is a few lines of code from Facebook that you copy into the header section of your website. This code allows the pixel to receive information about the actions taken on your site to make your Facebook ads more relevant to your audience
The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
The number of times your video was played to completion, or for at least 15 seconds.
Not too complicated, right? 🤓 If you’re still a little confused, don’t worry. Jess is going to teach you about all these Facebook advertising terms and more in our fast-approaching Facebook & Instagram Ads Masterclass starting Wednesday, August 5th! Be sure to register here, and if you can’t make it, no problem! Still register to get the replay and watch it when you can.