Marketing is constantly evolving, how are you keeping up?
The EVOLVE conference offers expert guidance in social media, digital marketing, retail, and business to help attendees learn, grow, and accelerate their marketing journey. Attendees will gain insight on the future of marketing, current successful strategies, out-of-the-box ideas and so much more. If you're not evolving your strategies, you'll be left behind.

If you’re ready to EVOLVE and transform, then this is a must-attend event for you.
This event will sell out. Register today!
"I'm so glad there is such a valuable resource for us small guys! Super great two days!!" -Ginny Carosso, Owner, Port Gamble General Store
AT EVOLVE 2023 YOU WILL . . .
#1: Learn from Important and Timely Keynotes, Main Stage and Breakout Sessions
EVOLVE includes 18 educational sessions built with one goal - to help you evolve your marketing and business. You'll hear from top keynote speakers and industry leaders sharing innovative ways to drive traffic and sales. Attendees will gain new perspectives and feel re-engaged.


"I learned more today in an hour concerning social media from Crystal Media and how it functions than I have in the years I have been dabbling in the medium." -Tracy Foster, Owner, FOSTER excellence in design, LLC
#2: Connect with like-minded retailers.
EVOLVE is a retail-specific conference for independent store owners, with content tailored to help them grow their businesses. Currently there are retailers from 28 states and 3 Canadian Provinces who already have their EVOLVE tickets that you'll get to meet and form lasting relationships with.


"I’d recommend attending Crystal Media’s conference without reservation." - Judy, Owner, Bloor West Winery Inc.
#3: Create your social media plan and develop a new mindset about marketing.
EVOLVE will teach store owners how to simplify social media and create a custom plan for their business goals. Attendees will leave with a renewed mindset for marketing and the ability to think bigger and push themselves to reach new levels of success.


"Crystal's seminars are full of easy-to-implement ideas that will get you more followers and in turn a lot more money!” -Mandy Becker, Owner, Swagger Gifts
Who should attend EVOLVE 2023?

BOUTIQUES

Florists and Garden Centers

Gift, Home, and Furniture Stores

Jewelers

Quilting & Craft Stores

Pet Shops

Specialty Retailers

Toy Stores
"Wonderful two days!! I am looking forward to implementing what I have learned." -Jennifer Shorter, Grandpa Shorter's
A Personal Invite from Crystal Media’s CEO

“EVOLVE's mission is to change the trajectory of your business forever. We are bringing in an extraordinary line-up of inspiring and educational speakers to help you elevate your digital marketing and implement the best-of-the-best marketing practices so you can supercharge your store sales, and gain a fresh new perspective that will produce a powerful return on investment. You’re invited to come and get re-energized, gain marketing clarity, and EVOLVE your business in 2023 and beyond! Looking forward to seeing you in Denver.”
Crystal Vilkaitis, CEO, Crystal Media
EVOLVE 2023 Schedule At-A-Glance
Tuesday, April 25
12:00pm - 5:00pm - Badge Pick-Up
5:00pm - VIP Cocktail Reception
Wednesday, April 26
8:00am - Badge Pick-Up
8:30am - 5:00pm - Sessions, Breaks,
Lunch and Breakout Sessions
5:00pm - Cocktail Reception
Thursday, April 27
8:30am - 5:00pm - Sessions, Breaks,
Lunch and Breakout
Sessions
5:00pm - Event concludes
Meet EVOLVE 2023's Keynote Speakers

Mark Schaefer - Keynote Speaker
The Most Human Company Wins
With a very high-energy and entertaining style but a gravitas that earns attention, Mark uses real-world data and memorable stories to express a new marketing mindset about the consumer.
In this session, you will learn:
- How marketing, advertising, sales, customer engagement, and customer loyalty have changed forever
- Why two-thirds of your marketing is occurring without you
- Why this “third consumer rebellion” is redefining the business landscape
- Practical ideas on what you can start to do today to adapt to the new consumer culture
Learn more about Mark at https://businessesgrow.com/

Victoria Labalme - Keynote Speaker
Risk Forward & Rock It with Victoria Labalme
Uncomfortable on video? Want to be more engaging and hold your customers’ attention? Wish you had a fail-safe structure that worked every time? Join renowned Performance Coach, Victoria Labalme, founder of Risk Forward® and Rock The Room®, for this high energy keynote experience. Whether you’re an introvert or an extrovert, in this session Victoria will give you select tools to capture people’s imagination, rock it on video and increase your sales.
Learn more about Victoria at www.VictoriaLabalme.com

Don't Miss the Generational Shopping Panel
With host Nicole Leinbach Reyhle
Have you ever wondered how consumers make decisions based on their generational preferences? Join globally recognized retail thought leader Nicole Leinbach, Founder of RetailMinded.com, as she moderates a discussion across the generations. Expect to gain practical insight inside the minds of today's consumers, including a Gen Z college student, a Millennial, and a Gen X and Boomer woman. This panel will reveal the realities of how consumers truly navigate their paths to purchase while revealing what you - brick and mortar decision-makers - can do to ensure you're prepared to capture both their attention and dollars. Come prepared with questions for a Q&A opportunity at the conclusion of this engaging, informative, and eye-opening discussion!
About Nicole:
Retail Minded’s Founder Nicole Leinbach is recognized as a global retail thought leader from companies that include IBM, American Express, Lightspeed POS and more – including having been recognized as #3 out of 100 worldwide retail influencers. Together with her Retail Minded team, Leinbach regularly produces events at industry trade shows that include ASD Market Week, NY NOW, IGES and more. She also contributes to media outlets that include Forbes, Entrepreneur, NBC and others – as well as speaks at worldwide events with a core concentration on commerce and consumer experiences. In addition to Retail Minded, Leinbach is also the Co-Founder of the Independent Retailer Conference and Author of the book “Retail 101: The Guide to Managing & Marketing Your Business” from McGraw-Hill and supported American Express’s Small Business Saturday as their Spokesperson since 2014. Additionally, in 2022, WWD recognized Leinbach as one of their Inspirational Women to follow in fashion and retail.
The Age of New Solutions: How to Manage Change in Changing Times
With host Paul de la Garza
In business and in life, why do we often feel perpetually stuck, stagnant, and in conflict when presented with today’s challenges? Lightbulb moment alert: It’s because we’re applying old solutions to new problems. New problems call for new solutions, and that means having the ability to shift our mindset and execution perspective. Paul walks you through the necessary steps to ensure your leadership is crisis management-ready and able to bolster your team through changing and unpredictable times.
Choose Your EVOLVE 2023 Pass
Standard Pass
$997
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KEYNOTE SESSIONS
Get access to the latest in digital marketing from our curated experts
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BREAKOUT SESSIONS
Access to all exhibitors in the exhibition area
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NETWORKING
Meet new contacts, chat with sponsors and exhibitors, and connect with fellow colleagues at the retail digital marketing event of the year
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VIP 30-MINUTE SOCIAL MEDIA ASSESSMENT
One-to-one review session of your Facebook and Instagram business pages with a Crystal Media social media expert (Limited to the first 50 EVOLVE Conference registrants)
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VIP PARTY
Special access to the VIP only event
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VIP SEATING
Special upfront VIP seating in the keynote and breakouts
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VIP LOUNGE & SNACKS
Access to the VIP-only networking lounge with complimentary snacks
VIP All-Access Pass
$1,247
-
KEYNOTE SESSIONS
Get access to the latest in digital marketing from our curated experts
-
BREAKOUT SESSIONS
Access to all exhibitors in the exhibition area
-
NETWORKING
Meet new contacts, chat with sponsors and exhibitors, and connect with fellow colleagues at the retail digital marketing event of the year
-
VIP 30-MINUTE SOCIAL MEDIA ASSESSMENT
One-to-one review session of your Facebook and Instagram business pages with a Crystal Media social media expert (Limited to the first 50 EVOLVE Conference registrants)
-
VIP PARTY
Special access to the VIP only event
-
VIP SEATING
Special upfront VIP seating in the keynote and breakouts
-
VIP LOUNGE & SNACKS
Access to the VIP-only networking lounge with complimentary snacks
Did you purchase a standard pass but need to upgrade to a VIP All Access Pass? Click here.
You may obtain a full refund up to 90 days before EVOLVE. Within 90 days you will get a credit with Crystal Media.

Top Seven Reasons EVOLVE 2023 is a Must-Attend Event
- Leading visionaries and experts in social media, digital marketing, retail and entrepreneurship will share their top strategies.
- An engaging retail-focused agenda that addresses some of the most important social media and business growth challenges and opportunities that independent retailers face today.
- Unique and out-of-the-box content ideas to help you stand out in noisy and competitive social feeds.
- New environments giving you new ideas and new perspectives. Get out of the day-to-day of running your store to find fresh strategies and better answers to current challenges.
- Up-to-date information on what will make stores not only survive but thrive when it comes to marketing and growing their traffic.
- Plenty of networking opportunities to meet and connect with new retailers and share growth strategies.
- Accountability. When you invest in yourself you're more likely to take action and making real change happen. You're more likely to see results and to EVOLVE.
EVOLVE 2023 Hotel Details
Discounted Conference Rate
We have negotiated a special reduced hotel rate of $255/night plus state and local taxes and fees.
By booking in the conference block, you’ll save money, and gain access to important announcements and event experiences.
👉 BOOK YOUR HOTEL ROOM HERE!
The Gaylord Rockies is now sold out on April 27th. Here are a few other hotels to choose from, Courtyard Denver Airport, Residence Inn, Fairfield Inn & Suites, SpringHill Suites, or Element Denver International Airport and they are all located on Tower Road which is approximately 1 ½ miles from the Gaylord Rockies
About Gaylord Rockies Resort & Convention Center
Standing at the edge of the Front Range, Gaylord Rockies Resort & Convention Center showcases the state’s alpine charm and offers guests a welcome reprieve from the typical mountain resort stay.
From the hotel’s thrilling Arapahoe Springs Water Park, to an exciting lineup of family-friendly activities and entertainment, there’s something for the entire family to enjoy. Guests can explore the beautiful Grand Lodge and its stunning mountain views, five delicious restaurants, bars, the world-class Relâche Spa, and a state-of-the-art fitness center.

Gaylord Rockies Resort & Convention Center
Only 11 minutes to the Denver International Airport!
Crystal and Cathy from Retail Mavens (one of our sponsors!) share more about what you can expect at EVOLVE 2023, The Best Marketing Conference for Retailers.
