Have you ever wondered how consumers make decisions based on their generational preferences? Join globally recognized retail thought leader Nicole Leinbach, Founder of RetailMinded.com, as she moderates a discussion across the generations. Expect to gain practical insight inside the minds of today's consumers, including a Gen Z college student, a Millennial, and a Gen X and Boomer woman. This panel will reveal the realities of how consumers truly navigate their paths to purchase while revealing what you - brick and mortar decision-makers - can do to ensure you're prepared to capture both their attention and dollars. Come prepared with questions for a Q&A opportunity at the conclusion of this engaging, informative, and eye-opening discussion!

About Nicole:

Retail Minded’s Founder Nicole Leinbach is recognized as a global retail thought leader from companies that include IBM, American Express, Lightspeed POS and more – including having been recognized as #3 out of 100 worldwide retail influencers. Together with her Retail Minded team, Leinbach regularly produces events at industry trade shows that include ASD Market Week, NY NOW, IGES and more. She also contributes to media outlets that include Forbes, Entrepreneur, NBC and others – as well as speaks at worldwide events with a core concentration on commerce and consumer experiences. In addition to Retail Minded, Leinbach is also the Co-Founder of the Independent Retailer Conference and Author of the book “Retail 101: The Guide to Managing & Marketing Your Business” from McGraw-Hill and supported American Express’s Small Business Saturday as their Spokesperson since 2014. Additionally, in 2022, WWD recognized Leinbach as one of their Inspirational Women to follow in fashion and retail.