It’s the new year and it’s time to start planning your marketing for 2019. I wanted to share with you an exercise we do at my company. I like to call it evaluating value vs. complexity. This is a great starting place to determine your SMART goals and using them to reverse engineer your marketing plan.
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It’s important to understand what campaigns you’ve run in the past that brought high value and were hopefully easy to achieve. Then you want to ask yourself how you can improve on those campaigns and make them even better. Campaigns or events that didn’t produce and were hard to achieve should be reconsidered or taken off your list altogether. We only want winning strategies for success in 2019.
Now it’s time to take action. Set aside a couple hours this week to complete this value vs. complexity exercise so you can set your SMART goals and have an awesome year ahead.
You can catch new episodes of The Modern Marketing Show every Monday at 10 a.m PST on our Facebook Page. Replays will be available on the blog each week.