83: The Secrets of Successful Pop-Up Shops with Allison Yee

Crystal Vilkaitis: In this episode of Rooted in Retail, we are talking all things, pop up shops, pop in shops. And I think that there is a massive opportunity to do a pop up, or do a pop in, and have a whole new stream to your business and test different lines and locations. And it’s a great way to get started if you’re a brand new retailer. You’re going to learn all about it today in this episode with my guest, Allison Yee, the founder of UpNext. 

If you listen to this episode and you take action and you set up a pop up, you’ve got to take a picture and post it in our Rooted in Retail Facebook group, or tag me and Allison on Instagram, because I want to see what you create. If you’re already doing pop ups or pop ins, I want to see what you’re doing.

Post it in our Facebook group for Rooted in Retail or tag on Instagram. Because again, I just when we hung up with Allison after this interview, I was like, “Allison, I feel like I want to go create a pop up now.” I’m so inspired. I, it seems like such an incredible opportunity. So I hope that you see that too.

In today’s episode, before we dive in, here’s a little bit more about my guest. As the founder and CEO of UpNext, Allison is passionate about helping create a world where entrepreneurs can make big waves while taking small risks. She leads the charge in guiding founders through the pop-up experience, and helps municipalities and developers reimagine retail through innovative and collaborative projects.

You can learn more and check out additional training that Allison and her team has at poppingUpNext.com and thepopupplaybook.com. Get ready for an awesome, creative, fun conversation with Allison. Let’s dive in.

Welcome to Rooted in Retail. I’m your host, Crystal Vilkaitis. Here, we have engaging and informative conversations with successful indie retailers and industry experts. Together, we learn, connect, and grow. Don’t miss our live after the show every Tuesday night in the Rooted in Retail Facebook group.

Alright, here’s today’s episode.

Allison, welcome to Rooted in Retail. I’m thrilled you’re here.

Allison Yee: Thank you so much for having me, Crystal. I’m excited to dive in.

Welcoming Allison to Rooted in Retail

Crystal Vilkaitis: Yeah, me too. So, this is going to be a special episode because we’ve talked about popups before on the show, but just as like, it’s an option, it’s a strategy, it’s something you could do. But we haven’t gone deep on it and there’s a lot of benefits. There are, I’m sure, keys to being successful and things to look out for.

So we’re going to hear from you. You are the expert, but before we dive in, will you share and take a couple of minutes about you and your retail experience?

Allison Yee: Sure, absolutely. So in present day, I’m the founder and CEO of a company called UpNext, and we help other brands, emerging brands, do pop ups and test out retail in short term formats. But my retail roots go deep. I have been in this world from basically every facet you can imagine going back to high school and college days, working in retail and hospitality, and then post college going into buying, working for corporations, large and small.

And then I went into retail real estate development. So I got to see sort of the mall-lifestyle-center perspective and how the process works, bringing in an independent retailer and national retailer, going through that whole process. And then I dove into pop ups. So I got my feet wet in the industry before it was a household term.

People thought of pop ups very differently 10 plus years ago. So that is just an overview, but I have loved retail and been passionate about it my entire life. And I just love to be evolving with this unique industry.

Allison breaks down exactly what pop ups and pop ins mean (and why should retailers consider doing them)

Crystal Vilkaitis: That is awesome. You are super Rooted in Retail, which I love and that means that you’re bringing a lot to what you’re doing today and to our retailers. Now let’s break it down. Let’s start there. Explain what a pop up and a pop in are and why should retailers be considering doing them?

Allison Yee: Sure. So a pop up, by our definition at UpNext, anyhow, is a short term retail experience, anything from a day or a weekend, all the way up to a year. After a year, we consider that a permanent storefront. And a pop in is a variation on that, and it’s gaining popularity, but essentially a pop in is taking an existing retail presence, an existing storefront, and hosting a mix of pop ups within that space.

So someone then pops into your space, sort of what used to be referred to as a trunk show, but the possibilities have grown dramatically over the past few years. 

The reasons behind why a brand, a retailer, or an entrepreneur might be considering a pop up

Allison Yee: So let me dig in a little bit into the reasons behind why a brand, a retailer, an entrepreneur might be considering a pop up because there are quite a few. A pop up is not one size fits all. There are very short term ones. It might be a transition from markets into a weeklong pop up, a mobile space, something that can be popped up in a public sphere for a short amount of time. Or an inline vacancy that you’re filling for a season and testing out, trying out a new market, trying out new partnerships and collaborators, testing or launching a new concept.

So the list really goes on and on, but the underlying root of it is flexibility. Taking a low risk approach to retail so that you can decide what you want your next move to be. How can I not liquidate my savings? How can I not have to take out a new mortgage in order to sign a long term lease? So we’re really all about hedging risk and thinking creatively as you approach a retail opportunity.

And that’s what’s so beautiful about pop ups. There’s no rules. You can do this with collaborators. You can do this on your own. You can do this under a different brand name. You can have an existing shop and open a satellite location. There’s just a lot of different ways to approach it. So I encourage anyone at any stage of growth in their business to really consider the possibilities.

Crystal Vilkaitis: Yeah. I feel like our listeners wheels are probably turning right now because your point, there’s so many options, so many things that they can be doing and adding. And I love that you said there’s no rules. It allows that to be flexible and feel easy. For our retailers to get into and these options of testing.

Like I love testing before really committing fully to something. So there’s so many options. We’re going to talk about how to set it up successfully and those pitfalls. 

How municipalities are collaborating with brands and developers for pop ups

Crystal Vilkaitis: But before we do, as I was prepping for this interview, I learned towns are getting involved and there’s some support that you can have. So how are municipalities collaborating with brands and developers for pop ups?

Allison Yee: So I would say this is one of the silver linings of the pandemic. In 2020-2021, we were looking at so many vacancies. Unfortunately, many businesses had to close. A lot of downtowns were a shadow of what they used to be. So around the greater Boston area, where UpNext is based, we partnered directly with municipalities and started launching incubator storefronts, retail incubators.

We’re under the name Project Pop Up, but essentially taking these storefronts and creating turnkey environments for brands to test out what it means to run a store day to day. And so while the storefront remains the same, the pop up or the retailer is rotating seasonally. That’s how we’ve set it up here.

And we’ve seen a ripple effect. We’ve seen a ton of interesting new collaborations between municipalities and chambers or other organizers all around the country and beyond that are taking a similar approach. So they may have a whole Main Street full of vacancies where they’re then opening up this rent at a more accessible rate.

A lot of the work is grant funded. So there’s this stipend layer of support that you wouldn’t have otherwise and so going directly to your city or town’s economic development director, or the small business team, whoever they have on their administration is a perfect 1st step and finding out if this opportunity exists. If it doesn’t, are there any ways they can connect you with landlords who might be sitting on spaces that are more forward thinking?

Because not every landlord is receptive to this, but the ones that are really get it. So just having an initial conversation and realizing that municipalities have been forced to think differently about how they partner with entrepreneurs and the storefront owners with landlords.

Crystal Vilkaitis: Yeah, and you’re so right. So much change with COVID and through situations like that, innovation can happen. And there was this big question mark about what’s going to happen with commercial space. I mean, there was a lot of stress around that. And now seeing these types of options.

And creative thinking, like you said, is really inspiring. It’s really fun. And it creates that innovation in the retail sector. So I love that. I think that’s a great call to action for anybody listening to this. Check in your local economic development community director. What can they do for you?

What options are available? There might be some really amazing options. 

How can retailers plan and execute a pop up to create a successful experience? 

Crystal Vilkaitis: Okay, so let’s break it down. How can a retailer, if they are thinking about doing a pop up or they have one coming up, how can they really plan and execute this to create just a really successful experience? 

Allison Yee: There are so many factors that go into it, but if you already have a little bit of context as a retailer, that’s always helpful. It’s not essential because you’re doing this as a test, right? You’re getting the chance to experiment, but I like to think of it as a full sensory experience. So this applies to long term retail as well, but even short term, you have this limited window of time to have high impact.

What are all of the different levers that you can pull? What is the best location that you can afford where your customer is? What types of collaborations can you build in? How can you make anyone coming through the door feel extremely welcome and learn your story? So it’s all about building connection, whether you end up staying in that storefront long term or taking that list of new followers and supporters with you into your next endeavor or back to your home location or back online, you are basically building an experience for a short amount of time and thinking about every possible facet and partner.

You can pull it. This is your chance to really, we say all the time, give people a sense of FOMO. It is a short term commitment, so you have to make every day count.

Crystal Vilkaitis: Yeah, no kidding. And you brought up a really important point there of taking your social media followers, your list like, I would imagine really focusing on capturing their information while they’re in your store. Grow that list so then you can stay in touch with them. And yes, social media, but also that email address or the cell phone number.

I feel like a lot of retailers are happy to share their Instagram account, but it’s like, get that email too. Because they might not see what you’re posting. These algorithms are tricky. So build that list. Those are great tips all about that experience. Create the FOMO, I love it.

And it’s such a fun thing. I really hope that some of our listeners are thinking about their business differently. What if you did do a pop up? And how does that look for your store? It gives you this whole new, fresh experience, something fun for your current customers to experience something for new people to discover you.

The transformative effect pop ups can have on a retail store

Crystal Vilkaitis: You can partner and get some good press out of this. I’m sure too like, and then that’s a whole nother side of it, of just growing the brand and getting your name out there. So I just see so many advantages to this.

Allison Yee: It’s really true. Crystal there’s so many different types of entrepreneurs that are doing pop ups, but depending on your lens or where you are with your business, it’s just this amazing kind of reset because you are getting this fresh start. So whether you’re feeling a little bit fatigued by running the day to day of your shop, and you just want to get out in front of a fresh, new audience, new eyes, new people to connect with, new feedback, or maybe you do.

Maybe you’re a gift shop and you do just a pocket of the products, like a particular niche. You have the freedom to do that. You can try something totally different, but under the same umbrella, do an annex shop and just play with it. And it can be really creatively inspiring. It can be that breath of fresh air that you need to then infuse A new perspective back into your current business or to start doing it seasonally.

It’ll give you so much more reach. You can get out there into a completely new market. A lot of retailers are, of course, omnichannel now, so you can reach a customer that’s going to end up shopping through your online store going forward, or maybe they’ll make a special trip if you’re in a different area.

But it just ends up having this really transformative effect. It’s hard to put your finger on it because there’s so many factors, but we hear it again and again from the founders we work with, but it’s just this incredible feeling where you come away from the experience with something typically very different than you expect going in but all the better.

New opportunities, new doors opening.

Crystal Vilkaitis: Yeah, and all that experience that you’re gaining too by doing it. I feel like our retailers, they’re business owners and that whole bright, shiny object syndrome that happens to us all that sometimes will happen because we’re bored. And if any of you are creating some problems and getting into things because you’re bored, I think this could be a really productive fun thing for you to get into our retailers are so creative. This sounds like a really fun creative outlet.

What are some of the most common pitfalls to avoid when planning a pop up shop

Crystal Vilkaitis: So I love it. And I’m so glad you’re here to break it down for us. So what about the pitfalls that they should avoid? What are some of those common mistakes that you’ve seen? So we can give a heads up to anybody planning their pop up.

Allison Yee: So I would say one of the biggest ones, and we cover this in our course, we have a whole comprehensive playbook for what’s involved with launching a pop up, but it’s having that mentality of, if we build it, they will come. So not putting all of the depth of marketing and partnership and PR building into it and basing it solely on the location, looking for that organic traffic.

And I know that ties back to traditional retail too. But there are some really unique ways that you can approach a pop up that’s solved for that. For example, if you pick a location that’s off the beaten path, because the rent is lower, but you really want that gem of a storefront and the hustle and bustle of your Main Street in a pop up collaborations are really common.

So working with other retailers, working with other founders or brands, doing a partnership with someone that you carry in the shop who wants to have a larger retail presence. Looking at services or someone with an overlapping target market, just thinking with a unique perspective about. If you could start from scratch, if you could have any dream partners that you want, where would you go?

And doing that outreach and then defraying those costs. So spreading the rent over two or three partners, sharing the staffing, sharing areas of expertise and background so that you can really leverage them for one another throughout this short time period. So essentially, having the mindset that you really will have to put the work in, that there’s going to be an effort to still get people through the door. Even though it’s an exciting initiative, you have a short amount of time to get the word out. And then building the partnerships, looking to people that have overlapping spheres of influence, but not exactly the same.

So that you can use each other’s networks and support each other. Those are some of the common pitfalls, but also the opportunities that we see. 

One step retailers need to take before entering a new partnership

Allison Yee: I will say going into a new partnership, especially if you haven’t worked with someone before, have the difficult conversations up front. Get an agreement in writing.

What are your use restrictions, if any? Where are the shades of gray? Think about all of that ahead of time so that once you’re in it and running the day to day, you don’t have to be concerned about that, because that’s where people get hung up and feelings are hurt or time is wasted. And no one, no one has time for that.

Crystal Vilkaitis: No, not at all. And you could avoid so many pitfalls by just having those conversations up front and being really clear with everything. So, and that’s such a good point. Like you said, don’t expect just cause you launched your pop up, you’re going to have a flood of traffic. Like similar to when retailers will launch an e commerce store.

Real-life examples of successful seasonal pop ups

Crystal Vilkaitis: You’re not getting that flood of traffic you do if, depending on where it’s located, right? If you have that great foot traffic. Awesome. But keep in mind of marketing and leveraging. Excellent tips, Allison. I’m loving this conversation. Can you give us some real life examples of pop ups that you’ve seen where retailers have really seen a lot of sales from like maybe a new product launch or seasonal pop ups. What are a couple of real life examples?

Allison Yee: Sure, absolutely. We have so many, but there’s a couple that come to mind that can be really powerful for retailers. So there’s one running company we’ve worked with called Pioneers. So it’s a black owned running apparel brand. Really mission driven, community driven, does run clubs that are related back to the product.

And their popup strategy is to coincide with major marathon routes. So essentially for the Boston Marathon for example, they wanted to be on Newbury Street where it’s a prime shopping street. It’s not right on the marathon route, but there are so many people coming into town for the marathon, and it’s right in the hub of the city.

And for a month, the month of April during marathon, they take over a space for a pop up and program the hell out of it. They do everything they possibly can to get the word out that month. They bring in panels. They host run clubs. They host the marathon runners and their families. They give so many reasons to come experience their product, their space, their community, their mission, their vision, all of these things.

And they do that in such an impactful way in Boston, where they’re based at, that they’ve brought it around the country. So they’ve gone to Chicago, they’ve gone to New York, they’ve actually gone internationally to London. So they’ve taken this formula. Refined it over the course of a couple of years and seasons, gotten feedback from their customer base, tracked how those customers are returning through online sales.

If they’re repeat customers, if they’re building loyalty through these experiences. It’s also opened other doors for them in terms of wholesale partnerships, but they get to be on the street with the big players with Nike, with Adidas, with all of these year round flagship retailers at the most important time for them.

So it’s been a really effective strategy that I’ve loved seeing.

Crystal Vilkaitis: Oh, wow. So smart, I love it. Now, do they have a physical location, like a permanent location as well? Or is that the model?

Allison Yee: they do not, they started as direct to consumer. They have started doing wholesale partnerships, although that wasn’t the original model. And at this point in time, they don’t have a permanent brick and mortar, but they do have a pretty busy pop up schedule. So it has gained a solid place in their strategy.

We have some other partners. Another one that you may be familiar with is called Sh*t That I Knit. It’s a hat company direct to consumer. They make amazing knitwear products for women. Hand knit, I believe in Peru. And they have been doing pop ups since the very beginning. So that was really a loyalty building strategy for them, for people to get excited and to meet them where they were.

Whether they went to a ski mountain or to a cute shopping area in New York City, or in Boston, we helped them program a mobile tour. So there are these companies that do little tiny flexible spaces. 80 square feet or less, and you can move them from site to site. So whether that’s a trailer or an airstream or a little pop up box, there are ways to bring them around where you are literally taking your brand, taking your retail vision and bringing it to where the people are.

So whether it’s a college campus or an apartment building or a public park, there are all these really unique ways to show up where your customer is. And people literally cannot ignore it. It is such an effective strategy when you see something that’s unique and head turning. Sh*t That I Knit also is very creative.

They had a giant inflatable hat attached to the trailer. They made the front page of the Boston Globe after that. They’ve just are really brilliant with the PR and marketing plays, but the pop up strategy has been a foundational part of building their brands.

Crystal Vilkaitis: That’s awesome. I love that so much. I almost see too, you could give little hints if you’re moving a lot, like, where are we? And come find us in the first person, like a scavenger hunt. I love that kind of stuff.

How permits work when it comes to pop ups

Crystal Vilkaitis: Because I am so new to this world, when they’re setting up in maybe a park or college campus or something like that. Do you have to get permits for that? How does that work?

Allison Yee: Yes, so permitting can be a big challenge. I would highly recommend starting with a private property or a property where it’s done frequently. Rather than the neighborhood park that you would like to be at, where perhaps you’re setting a precedent, there needs to be an established path. It’s living in the gray of what hasn’t been done before, which I personally love, but it’s very time intensive.

In terms of finding some place that hosts pop ups or brings in even food trucks are a good parallel. If they host food trucks, there’s often a good chance that they can host mobile retail. Or going to a private property owner where there’s less chance that a permit will be required are great places to begin and build a partnership.

What are some innovative ways retailers are using pop ups to create buzz, drive traffic, and deepen the customer relationship?

Crystal Vilkaitis: Awesome, that’s great tip. I’m loving these examples. I would love to hear more. So what are some innovative ways retailers are using pop ups to create buzz, drive traffic, deepen the customer relationship. What else can they do? I’m sure there’s so much, but give us a couple more things.

Allison Yee: So let me think of a couple of other types of categories or examples because I want anyone listening to come away with the mindset that a pop up is for them that you don’t have to be a big brand. You don’t have to have a huge deep list or social media following to do this. It really can be at many different stages of growth.

All you have to have is sort of an online presence and something to build, and invite people back to. But essentially we see this in every sector. One that comes to mind is a bookshop who is doing little pop ups or collaborations markets with brewerys. It’s just bringing a mix of inventory and hosting a group.

And then was thinking about the next step and partnered with us through Project Pop Up actually to do a seasonal bookshop. So to open their 1st brick and mortar, to see what it’s like to operate a space on a daily basis, to bring in the depth of inventory that this founder had always wanted, but didn’t have a place to call home. And then to bring all of those relationships that she’d been developing through these various very short term pop ups and invite them into her space and to say, “Hey, we’re hosting book club.”

“Hey, we’re hosting mom and me group.” “Hey, we’re hosting a fundraiser.” and just have that hub and get the real time feedback that she had been trying to collect and it was amazing proof of concept. So the 3 month pop up extended to 6 months and they’re now relocating to an even better location.

Working with some new partners, really having that whole, baby micro test of the market without the long term lease commitments. And understanding what kind of numbers they can do seeing what it’s like to weather January as well as go through peak season. So, that’s just 1 example. We’ve also seen juice bars, for example. One juice bar that took over a vacancy and there are a lot of infrastructure costs for food and setting up shop in a space that doesn’t have any infrastructure. 2nd generation or 3rd generation restaurant or cafe or juice bar space is an awesome opportunity for someone who’s just getting started.

So we’ve seen that be a really nice foray into having a place to put your branding up, to get customers coming back again and again. This particular location that I’m thinking of is in Cambridge. So it’s in an office campus, so a heavy daytime population, someone who can grab a juice and go back to their office, or also grab a cleanse and take it home.

But just thinking about that location and approaching a landlord who is going through, this is actually a location that’s going through construction. So thinking about where you could get rent, that’s a little bit less than full market value. Who that might be backed by a larger corporation who wants to support independent businesses, but where there is still foot traffic, there’s still people coming into the office.

There’s still people that live in the area and they need something to rally around and be excited about.

Crystal Vilkaitis: Yeah, that sounds like a perfect location for a juice bar. This is where in your town or maybe even drive around in some surrounding. If this is really lighting you up by just thinking about it and listening to this, see what’s available, what’s out there and look for those opportunities. There are, I feel like there’s so much like in Northern Colorado where I am.

There’s so much construction. There’s so much growth. There’s so much change. And I just feel like I travel a lot, I see that a lot. I feel like there’s so many opportunities. You just have to ask. I think that’s the starting point is like identifying and ask. The worst thing that could happen is somebody says no. So smart.

Allison Yee: That’s so true. We coach a lot of people through that because there is this assumption that there’s nothing in that space because they already have a plan for it, or they wouldn’t want to work with me. But the reality may be that the opportunity just hasn’t yet presented itself.

Crystal Vilkaitis: Exactly. Okay, do you have one more example for us, Allison?

One segment that Allison sees repeatedly finding success with pop ups

Allison Yee: So one segment that we’ve seen have success multiple times is in the plant space. So we have 1 particular retailer that went from concept to pop up very quickly and started with a depth of inventory around plants and related products. But very quickly found that there were all of these services related to the products that had so much add on value.

And so they started developing an incredible model that’s selling plants, helping people with their plants, and also. Providing services to corporations, workshops, residences, building a whole community around this concept and being the experts in that space where they could use their retail space as really a hub for all of this learning for people discovering them and then adding on and really building revenue.

They’ve built substantial revenue channels through that. We have another plant pop up right now that’s taking a similar path and just getting so much traction. People are obsessed currently with thinking about their space and how they can bring life into it. And what are these different wellness levers they can pull that might not be as traditional.

And so there’s definitely a lot of room for innovation in that world and it’s been a fun category to work on.

Crystal Vilkaitis: Oh, I feel like that’s brilliant for plants because I mean people, especially when you’re in a new location, if it’s high foot traffic, I mean you and different seasons, you want to know what’s in season, what’s growing now. I just need to bring something new to my house, my apartment. That’s a brilliant opportunity.

And could be something that people add a category to what they’re currently doing. What if you had some jewelry and plants? Or jewelry and flowers or something that could build off of that?

Allison Yee: Yes, great opportunity for a pop in, too. If you’re an existing retailer, you want to start hosting pop ins. Plants could be just the perfect pop of freshness.

Allison’s resilience round

Crystal Vilkaitis: Yeah, I love that idea. So good. Okay, this is awesome. Allison, are you ready for the resilience round?

Allison Yee: I’m ready.

Best business book

Crystal Vilkaitis: Let’s do it. Best business book.

Allison Yee: Currently, I would say Creativity, Inc, or Traction.

Best retail technology

Crystal Vilkaitis: Ooh, okay. Good ones. Best retail technology, like an app or software. 

Allison Yee: It’s not retail specific, but Asana, our team relies heavily on Asana, and for project management and all the moving parts, it can be customized heavily.

How do you keep up with the ever changing retail landscape?

Crystal Vilkaitis: Yep, I so agree. We love Asana. How do you keep up with the ever changing retail landscape?

Allison Yee: I travel as much as I can. But I’ve got three little kids, so it doesn’t happen as often as I would like. I read a lot of articles, and I talk to a lot of people. Ask a lot of questions.

What’s a pop up best practice?

Crystal Vilkaitis: Awesome. To help retailers be stronger, more rooted in success. What’s a pop up best practice?

Allison Yee: Start small. Start somewhere. Start right away. Don’t wait for the perfect time, because it does not exist.

Crystal Vilkaitis: So true, great advice. If you had to start your business all over again, what’s one thing you’d do differently?

Allison Yee: I would build my community first. I would seek out my village. I would find fellow founders and entrepreneurs, accelerator programs, advisors. I would start talking to people a lot earlier than I did, so that I would feel supported from day one.

What do you think the future of independent retail looks like?

Crystal Vilkaitis: Awesome. And what do you think the future of independent retail looks like? 

Allison Yee: I love this question. I think the future of independent retail is flexible, experiential, and community centric. 

Crystal Vilkaitis: Well said. I so agree. That’s beautiful. Allison, tell us about this course that you have. If anybody is interested in learning more about pop ups and pop ins.

Allison Yee: So we have a comprehensive masterclass called The Pop Up Playbook that was designed for anyone, anywhere that is interested in launching a pop up to have all of this information at their disposal. So we take you through everything from figuring out your why, what format, and timeframe you want to scouting a space and bringing in partners and marketing and recapping the experience.

All of that in a nutshell. We also have some crash courses where we teach people about pop ins, hosting them in their own space. Marketing foundations for retail, social media, launch strategy, all of those things as they relate back to pop ups. So feel free to check it out.

Crystal Vilkaitis: Yeah. So where should they go to, to learn more?

Allison Yee: So you can find us online at poppingupnext.com and also the popupplaybook.com, which is our course hub, and you can follow us on social and Instagram at @poppingupnext, or @theallisonyee.

Crystal Vilkaitis: Awesome, I love it. We’ll link to all of this as well. Allison, thank you so much for being here and sharing your pop up and pop in wisdom. I learned a lot, that’s for sure.

Allison Yee: Thank you so much for having me, Crystal. I really appreciate it.

Crystal Vilkaitis: Yeah, awesome. Everyone remember that I’m rooting for your success. Have a great week ahead. Bye. 

Thank you so much for being here. It means the world to me. Don’t forget to join the Rise and Shine newsletter, which is social media news you need to know sent via email every Monday morning, go to crystalmediaco.com/rise to join and don’t miss the newest episode of Rooted in Retail, which drops every Sunday morning.