Crystal Media

Marketing Clarity

← Previous Episode

Next Episode →

Slow and Steady Wins the Race with Jennifer Johnson of True Fashionistas

Episode 19
Watch Slow and Steady Wins the Race with Jennifer Johnson of True Fashionistas from Rooted in Retail on YouTubeListen to Slow and Steady Wins the Race with Jennifer Johnson of True Fashionistas from Rooted in Retail on SpotifyListen to Slow and Steady Wins the Race with Jennifer Johnson of True Fashionistas from Rooted in Retail on Apple PodcastsListen to Slow and Steady Wins the Race with Jennifer Johnson of True Fashionistas from Rooted in Retail on Google PodcastsListen to Slow and Steady Wins the Race with Jennifer Johnson of True Fashionistas from Rooted in Retail on iHeart RadioListen to Slow and Steady Wins the Race with Jennifer Johnson of True Fashionistas from Rooted in Retail on Pandora

June 18, 2023

Prefer to listen? Here you go! And be sure to subscribe and leave a review on Apple here.

“Never ever feel like you’ve arrived.”

That’s just one piece of awesome wisdom from Jennifer Johnson. Jennifer is the owner of True Fashionistas, Florida’s largest lifestyle consignment store.

Jennifer shares her slow and steady race to success. There is nothing that will provide better results than time, commitment, and consistency.

When it comes to social media, Jennifer has her consistency set. She shares a couple tricks that set her up for social media success all month. 

  • Batching – Did you know you don’t have to take each picture or write each post in real time? Jennifer has a photo day once a month and preplans and schedules all her content to last all month.
  • Reuse – Don’t let your hard work go to waste. Chances are, only a small percentage of your ideal clients saw your content for the first time. Repost and repurpose across all your platforms for more reach with less work.

Being a brick and mortar store owner, running an ecommerce site, hosting a podcast, and coaching other women entrepreneurs—where does he find the time? It’s WHO not HOW. 

Know your strengths and weaknesses, and be humble enough to hire out for those weaknesses. Surround yourself with a team and an inner circle to lean on for the things you can’t do. Additionally, Jennifer has a “Founder’s Day” every Friday where she dedicates time to working ON her businesses.

Whether you are getting restless and looking for success, feeling camera shy or overwhelmed with social media planning, or drowning in your founder’s tasks, Jennifer has so many great tips that you have to listen in to hear them all for yourself!

I’m rooting for your success!

What's Inside

  • The secret to growth and success: Time and Commitment.
  • How to “fix and forget” your social media.
  • Social media scheduling and automation.
  • Hiring for your weaknesses to save you time and energy.
  • Tips for camera shy retailers.
  • Resources for success in retail.

 

Resilience Round

Best Business Book

Best Retail Technology

Crystal Vilkaitis - Host of Rooted in Retail

About Rooted in Retail

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today’s ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more.

Join your host Crystal Vilkaitis weekly, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she’ll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail. This show is produced by Crystal Media, a company that helps indie retailers shine online through social media.