All Things Visual: Creating a Merchandising Moment with Michelle Sherrier, The Retail Whore

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When it comes to visual merchandising Michelle Sherrier of MC Design Collaboration and host of The Retail Whore Podcast is the go-to! In this episode, she shares her impressive wisdom, insight, and eye for creating the best visual outcome in your retail stores.

Don’t let your store and inventory get stale, give often and intentional resets to your store space. With MC Design Collaboration, Michelle works with her clients for quarterly, whole space resets but she recommends smaller refreshes with an injection of new inventory to happen monthly. She helps retailers create stories and merchandising moments by building the inventory around the client and feature products.

Benefit from more merchandising tips like:

Instantly increase sales with intentional add-ons that build on your higher ticket gifts
Be intentional with your impulse section and don’t let your cash wrap turn into a “garage sale”
Add natural, real-world textures and scents to bring out elements of packaged goods

And is the future of independent retail a co-op collaborative experience? Michelle shares about a client with an exciting retail vision in Joshua Tree, CA.

For all this and more, tune into the full episode! Retailers, I’m rooting for your success.

What's Inside

Common mistakes retailers are making.
Tips that can INSTANTLY increase sales.
Ideas for leveling up the visual displays in your stores.
What’s the difference between Add Ons and Impulse Buys?
Managing your inventory and creating a story with your products.
Tracking trends in retail.
An interesting take on the future of independent retail.

Mentioned in the Episode

Resilience Round

Best Business Book

Badass Habits

Best Retail Technology

Open to Buy

About Rooted in Retail

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today’s ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more.

Join your host Crystal Vilkaitis weekly, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she’ll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail. This show is produced by Crystal Media, a company that helps indie retailers shine online through social media.