7 Marketing Trends Retailers Need to Know

 

One-Year Review – Top 3 Episodes to Find Freedom in Your Store

Crystal Vilkaitis: I have some must listen to episodes to share with you before we get into this episode. So listen to this episode, and then you’re going to want to go back and listen to these three. Now we’re doing this as a countdown to Rooted in Retail‘s first birthday. There is so much gold and value in all of our episodes that it was so hard to pick my faves, but I hand selected nine that I felt were the ones that if you did not listen to, oh my goodness, you need to listen to.

And a couple of these that I’m going to share specifically right now, I’ve had several retailers come up to me at conferences and markets and say, Oh my gosh, that was my favorite guest. They’re incredible. So the three that I want to recommend you go back and listen to the theme of them is freedom. If you want more time.

If you want more money, then you’re going to want to listen to these three guests. The first one is Anna, the owner of Pilar. Pilar’s where I buy all of my clothes. I love her so much. And her style, she’s so good. And she talks about how she took a lot of time off in her store. How she created systems, processes, trained her team to really support her store so she could have time freedom.

You’re not going to want to miss Anna’s episode. It’s so good. That’s episode number eight. One of the beginning episodes. Then in episode 11, I talked to Pete Moore. Pete’s a friend of mine who has a couple of stores, shoe stores, but he’s also a retail consultant and he helps retailers. Make more money.

Have more time. It’s all about freedom. And that’s exactly what we talk about in that episode. And specifically, several people have come up to me and raved about Pete. You’re going to love him to make time for that episode. And then finally, episode 12. It’s Matt Harris, another friend of mine. Matt is a jewelry designer.

He’s a pearl expert, a pearl historian, one of the most fascinating, interesting people I have ever met. I’ve ever talked to you. He’s got incredible stories. And in this episode, we are talking about sales strategies and making more money. And he also was somebody that people have come up to me or like, I love Matt Harris so much.

Like, I feel like people have like business crushes on these guests and I think that you will too. Matt Harris is also speaking at EVOLVE my in person conference in 2024. I can’t wait to welcome him to the stage. He’s such an incredible human being. All three of these guests are so enjoy them and let’s dive into this episode.

Welcome back to Rooted in Retail in today’s episode, it’s just me. I’m here with you solo talking about marketing, mostly social media, but a couple of things outside of that, that I think are really important for you to be using now, how you should be thinking about your social, how you should be thinking about your marketing.

And one specific thing that I haven’t been talking a lot about lately, but I think is very important and you’re going to hear me talk a lot more about in the future. So let’s dive into this episode.

Welcome to Rooted in Retail. I’m your host, Crystal Vilkaitis. Here we have engaging and informative conversations with successful indie retailers and industry experts. Together, we learn, connect, and grow. Don’t miss our live after the show every Tuesday night in the Rooted in Retail Facebook group. All right, here’s today’s episode. The world is changing fast. If you listen to Rooted in Retail, you’ve heard me say this before. Because of technology, AI, things are moving incredibly quick when it comes to marketing and social and business and just, everything really, I, we, I can’t even say the words, find the words because it’s moving so quickly.

And if you do not adapt, if you do not evolve, you will be left behind. And so this episode is really important to understand what is working today and how you should be thinking about your marketing.

Trend #1: AI

Crystal Vilkaitis: And the first thing that I want to talk about is AI. I’ve talked about AI on the show. My guests have brought it up.

It is something that if you are not using, if you are not embracing, if you are covering your ears and eyes and saying, I don’t want to hear it. I don’t want to learn it. I really encourage you to change, to evolve, to embrace it because it’s here. There’s definitely a whole kind of negative side to AI that I’m not going to get to in this episode because we don’t have certain regulations and there’s a lot of unknowns and there’s a lot of things that you can do with it that we just don’t know.

And some of those things have actually addressed in a previous AI episode. So we’ll link to that episode that I did about AI here. And so you can learn a little bit more there. I really am encouraging retailers to think about AI more on how it could help you.

So when you are doing any kind of task, especially if it’s any kind of brainstorming, if it’s any kind of marketing where you have to outline things, think of ideas, come up with content for social, write an email, do a press release, anything like that. I want your brain to be like, Oh, I can use ChatGPT or  Google Bard or something else you know, I can use AI to support me and make this faster. And it’s going to make it better in most cases. And especially when you’re brainstorming, if you’re sitting down, I’m filming this in January, it’s going live in February. So we’re still at the beginning of 2024.

And if you’re sitting down and you’re somebody who plans your marketing quarterly. Right now it’s February as this goes live. So you’re thinking about Q2 and if you sit down and try to plan Q2 all on your own. You know, You can be looking at what you did last year. You’re looking at what holidays are coming up.

You’re looking at what products you have. You’re looking at what your goals are, and then you can come up with some of these plans. But if you go to ChatGPT and you say you’re the best marketer in the world, please help me create a Q2 marketing plan for my store. This is what I sell. These are my goals. These are the events that I’m going to have. Or these are the events that were great last year. These are the events we did last year. They weren’t great. Do you have suggestions to tweak them? Or we did these events, traffic was low. Can you give me advice on how to better market them? And here’s the holidays in Q2, you know, in knowing the Q2 holidays, it’ll know it you don’t need to spell it out for it. And then say outline my Q2 marketing plan. Do you have any questions for me before you begin?

So a couple of, not necessarily pro tips, but best practices with AI that I use is I always try to say like, you’re the best blah, blah, blah in the world. So I said, you’re the best marketer in the world.

You’re the best copywriter. You’re the best podcast interview host. You’re the best, whatever it is. You could even put in a specific person if you want to. So a great example of this. I got some masterminding and some coaching with Chris and Jen. I’ve talked about them before on the show or maybe on Crystal Uncorked. And so I feel like, you know, who I’m talking about when I say Chris and Jen.

But Chris Winfield, Jen Gottlieb. I’m in their mastermind program. And I just did a coaching session with them yesterday and I am tweaking my business model at Crystal Media. And I was asking them what their thoughts are on the model.

And Chris said, I would go to ChatGPT and say, “You are Steve Jobs. Here is my current model. Here’s what I’m thinking. What do you suggest?” And he’s like, just have a straight on conversation back and forth with Steve Jobs because Steve was really good at simplifying things. And that’s what I said to Chris.

I really want to simplify my model. We have a lot that we’re selling and a lot that we’re always launching and promoting and I want to simplify. So you could even use a specific person to aid you in the brainstorming or writing, writing the copy. Now, here’s the deal. When it comes to writing. Do it in the style of, or the voice of, I really would prefer your emails and your social posts and all of that to sound like you, like it really should sound like you.

Now, maybe you’re doing some sort of fun kind of thing on your social media and you want it to sound like a leprechaun because you’re posting for St. Patty’s Day, let’s say. And so you’re like, I’m having this sale for St. Patrick’s Day, write a poem about these products in the tone of a leprechaun. That’s fun, that’s engaging.

That’s a perfect example of something you could be doing in Q1 on how you’re using ChatGPT to make your content more creative.

So going back to have it help you plan Q2. What it will do is it’s going to outline it all for you. You could be like, put it in a table for me. Go further, give me more ideas.

Boom boom. It’s going to give you so much. And I feel like often as small businesses, we don’t do the planning for things, especially marketing because we’re so busy. And the hardest part is getting started. Just brain dump as a prompt in ChatGPT. And that second. Pro tip or like best practice is always end it with, do you have any questions for me before you begin?

I do that all the time because there’s stuff that I forget that it just, when the GPT, when AI has more information, it can give better answers. So you end it that way. And then it will give you all sorts of ideas and then you can keep talking and keep going back and developing this plan. But the hardest part is getting started.

This gets it started for you, saving you a ton of time, a ton of time. And I know a lot of retailers I work with, I hear that time word. I don’t have time. I don’t have time. Where’s the time? I’m so busy. And I really want our retailers to be more in control of their time. And you have the power to do that.

And it’s never been easier. These tools make it so easy, but you have to use them. You have to leverage them. I just gave that example of the leprechaun, for St. Patty’s day, you can use these tools to create really interesting content, new, fresh ideas, and things that are more engaging. That’s going to help your social content stand out. It’s going to help stop the scroll. It’s going to just be fun with your customers. And you can use that type of language in store, in your emails or in a text. Like it doesn’t just have to be social media. You could do a really fun ad in a local magazine. And basically written by AI.

So the one thing I will say is that I’ve had AI do some things for me from a copy perspective and then I’m like, no, this is like not getting my tone. This is not getting the right point across. This is too stuffy. Like I want it to be more friendly and I’ll even say be more friendly and it’s not hitting the point.

So if that’s the case, stop using it. Just write the dang thing that you’re trying to do, you might spend actually too much time trying to have it right at perfect for you when you can just write that thing. And that’s often. Your emails, like sounding more like you and your social captions and things like that.

But there’s so much more to AI. There’s a design aspect. There’s data that we can get from AI. It’s constantly evolving and you will hear more about AI from us at crystal media. It’s something that I have a natural interest in and we’ll be teaching more about, and we’ll be teaching at our conference EVOLVE, which I hope to see you there. It’s happening in end of April in Denver, Colorado.

So AI is a big one of what you need to be embracing and using.

Trend #2: TikTok

Crystal Vilkaitis: The next thing I want to talk about is TikTok. My retailers don’t love TikTok, at least majority of who I’ve talked to. I think that TikTok has been a slower adaption for the independent retailers.

And I think that. A lot of our retailers have missed so many opportunities. I’ve been talking about TikTok more heavily since 2020, so 4 years now, and there’s a very good chance that a lot of people listening to this are not on TikTok or maybe you have an account, but you’re not consistent. The power of the algorithm is insane. And I know that we get tired of the algorithm and learning algorithms and we don’t want to keep up with the algorithm. But I come from a place where TikTok is going to give you visibility because of the algorithm because they have a for you channel, like feed that’s the only feed I pay attention to on TikTok.

I don’t go to the people I follow, I don’t go to any of the other categories. I only do for you. And I let the algorithm deliver me the content. And if it gives me something that’s not relevant to me, I can hide that. I don’t need to see that I can train the algorithm. We are the algorithm based off of our interests and so there’s a very good chance that people who use TikTok would buy your products and if you’re selling them right there on TikTok through a TikTok shop, you make it way more convenient for them. And TikTok shop is really investing money. You see a lot more content on the feed from shops. And some people love that, some people hate it. But you’re just, you’re seeing more of it.

So it shows you that TikTok is putting an emphasis on shops. They’re giving organic reach to shops. Like you can get in front of new people for free. You can’t do that really on any other social media platform, like with Facebook and Instagram reels, but not really , not to the level that we’re seeing with TikTok, unless they change how they do things, when I’m recording right now, the place to get the most organic reach is TikTok. And I’ve talked about this before. I’m sure, but I definitely talk about it on stage is that the local algorithm on TikTok is powerful. So I travel a lot because I’m a speaker. So I’ll be in, where am I going next? I’m going to New York city in a couple of days.

When I’m in New York City scrolling on Tik Tok, I am going to see things to do in New York City. I’m going to see the top restaurants. I’m going to see classes like exercise classes, dance classes. I’m going to see beautiful like sunsets in New York City, like whatever’s timely that’s happening in New York City.

I’m going to get that on my feed because I’m physically in New York City. It has a very strong location based algorithm. Simply by you posting content and to help the algorithm, you could say your town or you could put your town or city in the caption, but people who are traveling in your city or town or live there are more likely to see your content simply by the algorithm on TikTok.

You’re not seeing that on other platforms. So I just think there’s power. And then one thing that we’re really seeing is going live on TikTok. We’ve been encouraging live streaming since 2015, I think. Maybe even 2014. For a long time, okay? Probably a decade. Because it works, it’s engaging, it’s something independents can do, like big boxes aren’t live streaming, and we’re not building the relationship with those big boxes.

So you can build relationships and you can show products and you can have conversations and you could just do so much more when you’re live streaming. TikTok. will deliver the live stream to people’s feeds as they’re scrolling, giving you visibility to new audiences while you’re going live. And so I see especially with the Tik TOK, like they’re trying to compete with Amazon with selling products.

They’re doing TikTok warehouses. As I’m filming this right now, you have to have a thousand followers on TikTok to be able to have the ability for a shop. That can happen fast. Trust me. A thousand Instagram followers feels like it takes forever. It can happen really fast on TikTok.

It’s just a whole different beast. So you have to have a thousand and also you can’t sell through certain brand names. And so if you sell those brand names, you can’t have a TikTok shop again. Terms could change. We’ll see what happens, but just a little heads up there. Do your research, go check out what’s available to you today.

But even if you can’t have a shop, you could still go live and you could have people. You could post in links to your website for them to go buy. So maybe the actual facilitation of the purchase isn’t happening in the app. Because with a shop, it actually, you can have the product right there, and then it’s an orange icon, and they click, and then they’re in the app, and then they purchase within the app, and it’s so easy.

They don’t go anywhere else. But if you don’t have TikTok Shop, then you could have a link out to your site or tell people where to go on your site. You could have people call you to order it, to hold it. Tell people to come in, but I think that we’re going to see a lot more live views. I think you’re going to get a lot more visibility.

I think you’re going to get access to new people on your lives. If you’re using TikTok live. TikTok. I’m sticking strong to TikTok. I’m a big fan. People hate it. People love it. It’s working. It’s working. And that’s where the attention is. And free attention. All right. You can get free attention. So you’re a small business.

You don’t have a big box budget. TikTok’s where your free action is going to happen. So leverage it.

Birthday Giveaway

Crystal Vilkaitis: I have exciting news in honor of Rooted in Retails first birthday, we launched this show on March 5th of last year. And to celebrate, we are giving away five tickets to our in person marketing conference called EVOLVE. So if you can come to Denver, Colorado, April 28th and 29th, and you want to go to EVOLVE, which who doesn’t.

Then you can register to win, go to crystal mediaco.com/win you must register by February 29th leap day. We will pick our five winners and announce those on March 1st. I hope to see you at EVOLVE and good luck and happy birthday to rooted. Thanks for listening. It means the world.

Trend 3: Video, Video, Video

Crystal Vilkaitis: Now, my third thing is video and video. This goes right in line with what I was just saying. Going live, live streaming is still working great. People love connecting. More of our retailers are starting to do things like podcasting.

And so if you have the ability to do video based and put that on YouTube short form video content, which is TikToks, also Instagram reels, Facebook reels, doing stories that are video based. All that kind of video content is going to be strong. YouTube shorts are strong. So it, all of this just depends on where your customer is spending their time.

And of course what you’re able to get done. And this is where I really recommend having somebody on your team who’s helping create some of this content. And they could be working with ChatGPT to come up with a plan and they could just show you, Hey, here’s the plan. What do you think? Anything to add? Get rid of. And then they go ahead, they film, they can edit, they can post, they can engage, they can respond. This is where it can just be much more helpful to have somebody on board with you. But if you don’t have that yet, you can still do these things. You can still leverage and show up with your customers.

And something I say all the time is that with social media, you get the opportunity to connect with your customers every single day, multiple times a day. You get that opportunity. It’s not, I have to post to social media. I have to, it’s so frustrating. I have to, Oh, I didn’t do it. No, you get the opportunity and that’s pretty powerful to be able to talk to them, to show your face, to connect that way and build that relationship.

Trend 4: Create Meaningful Content

Crystal Vilkaitis: And that’s where going into my next tip of creating meaningful content, when you’re using video. And you’re showing up consistently creating meaningful content. That’s where you’re going to build the relationship. That’s where you’re going to stop the scroll. That’s where you’re going to sell products.

So many retailers are like, look what we just got in. This is new. This is new. Look at this. Buy this. This is on sale. Or they’ll just post pictures of merchandise. Your content needs to talk to the person who’s watching it. What are their pain points? What are their problems? What’s keeping them up at night as it relates to your products.

And if you don’t know, then ChatGPT will tell you. In fact, I created a custom GPT called the 30 post framework with Crystal Vilkaitis. And you can go in there and say, what are the top five pain points of my customers? This is the type of store I own. And it will list those out and then you could say, thank you, because I always like to say thank you.

And please, because we never know what the robots are going to do. So you can say, thank you. Please give me content ideas that addresses each of those five pain points. And then I’ve, I have trained this GPT to give you six different content types per pain point. And so it’s going to give you a photo. It’s going to give you a video. It’s going to give you a quote or meme graphic. It’s going to give you a live stream. It’s going to give you a story and it’s going to give you a reel or TikTok six ideas. Boom. Just that makes it easy. Now you can go and film those. This is more meaningful content because it’s connected to the customer’s problem and how you solve it versus, Hey, this is for sale.

So use that. The downside as I’m filming this is that custom GPT is only for paid users of ChatGPT, which is $20 a month. So you have to be paying in order to use my custom GPT. If you’re paying, use it I’ll link to it in the show notes and you can go and get access to it. It’s not any additional fee or anything. You can just use it. It’s there for you.

So we want to be addressing pain points to create more meaningful content. We want to be telling stories. Tell stories about your products, the artist, if there’s meaning behind it, there’s meaning to you. Tell stories of your customers. Tell your stories, personal stories, even if you’re willing to share, tell stories of your staff.

Storytelling is going to be very strong on social. It will stop the scroll. It gets people to get to know you. They’re more likely to buy items when they hear the story and they hear the benefits , that attachment to the story. And they learn about the items.

And then the other way we’re creating meaningful content is we’re documenting.

I want you to think about documenting your day. As a store owner. Okay. So as you open the door and you turn on the lights and here’s action this is what I do every day. I want you to document when you get a new shipment in and you’re unboxing and it’s, you’re getting it in for the first time. I want you to document, working with an employee.

I want you to document your favorite customer. If they came in and said something funny or documenting your day, you’re running an errand, you picked your kid up, I know that there’s so many people that are listening to this right now thinking nobody cares about my day. Nobody wants to hear that content. Nobody wants to see it. The thing is that they do. They hands down do.

There’s a classic example that I show in one of my presentations of a company called Candy Me Up. It’s a, it’s a. Candy store, and when COVID happened, she had to shut her doors like everybody else. So she turned to TikTok and started doing videos and people were placing orders.

So she then started selling online. Her videos, people will place an order. They’ll comment on her newest video, their order number. And then she randomly selects an order number and she’ll do a video of her packaging up. the candy. She’s we got one grape soda, one pack of gummy worms, one pack she’s not even on camera.

It’s just, she’s holding the camera and it’s her hand taking the product and putting it in a box. Hundreds of thousands of people not only watch that content, They like the content, like they heart it. They enjoy watching that type of content and she’s getting millions of views on her content by packaging up people’s orders of candy.

So when you think nobody cares about what I’m doing in my day and nobody wants to see that. Yeah, they do. You would be fascinated. People, a lot of people are very interested in that with the local algorithm, I could be watching it and let’s say you have a store in Fort Collins, Colorado.

I’m like, Oh, I know that store. Oh, I’ve actually never been inside. I get to know a little bit more about her or she’s showing me that she has dogs and I’m like, I’m a dog person. I love dogs. Maybe she has a Frenchie. I’m like, okay, now I have to go in and meet this Frenchie. And now we have that commonality, the things that we think are so simple and basic and some of us think it’s so stupid, but it works, guys.

If you just think about documenting, that does create more meaningful content. They get to know you, your products. Story tell, talk about problems, document. That’s going to be some of the big stuff that’s working this year.

Trend 5: Leveraging voice and video notes in DMs

Crystal Vilkaitis: The other thing that I hope to see more retailers do, independent retailers, is when people are DMing you or private messaging you, direct messaging on Instagram, private messaging on Facebook, that you actually send a voice or video note back to them.

So if I was asking you a question about, Oh, would that be good for toddlers? And you write back yeah, here’s something I would recommend or no, because you could do a video instead and be like, great question. It’s actually not great for toddlers. Here’s why. And instead I would do this.

Who are you shopping for? Is this for you or for a gift? That level of service. If I had a retailer, two different retailers, one did a text back and one did a video back. I’m going to be way more impressed with the video one. And I feel. I have to buy from her because she went above and beyond by sending me a video.

There becomes this feeling of reciprocity, reciprocity, you gave me something, I want to give something back. And then also, who’s doing that? Your competition’s probably not doing that. Big boxes aren’t doing that. So it’s an opportunity for you to really stand out and Offer great customer service and an experience with you through your DMS and your PMs on social.

So more of that personalization and that connection take the time. It takes what not even an extra minute. To do the video instead of the type it, it might even be easier for you to do the video. And if you’re like, I absolutely will not do video because I’m just so uncomfortable with video, then you could do an audio message.

You could just do a voice note, and that’s better than that written. And then also don’t forget to follow up with some of those too, because you want to be like working your leads in the DMs.

Trend 6: Create Memorable Experiences

Crystal Vilkaitis: The other thing is that for this year, I think that retailers really need to focus on creating memorable experiences in your store, but you’re capturing it and using that content for your social, for your email. But I talked a lot about memorable experiences on episode 49. It was an after the show I did about Kathy Cruz, her episode. So we’ll link to 49. If you haven’t listened to that yet, I give you a lot of different examples of experiences that you can create for your store, but this is where you could use ChatGPT.

You can brainstorm with your team, but it’s going to be all about experiences. So many of our guests on the show answer my resilient round question. What’s the future of retail look like by saying experiences. So make sure that you’re leveraging them in store and make sure that you’re documenting it. And posting that content on social.

Trend 7: Go all in on a Marketing Channel (even if its not social media)

Crystal Vilkaitis: The final thing that I just want to say that I haven’t been saying a lot lately, really ever, but we’ll be talking a lot more about is, I’ve been teaching social media for over a decade. I go to all these different conferences and markets and I teach and I’m on podcasts and all sorts of stuff.

And it’s typically always about social media. Now every single time that I have an audience, majority of them. Are not going to do the things that I’m teaching. I know that because I know social is so overwhelming. It’s frustrating. We don’t make time for it. That doesn’t mean that people aren’t taking action.

I definitely have action takers who will email me or I’ll see them at the next market. And they’re like, look what happened now. I’m not saying nobody takes action. People definitely do, but a majority, I would bet that majority of the audience doesn’t. And I think part of that, too, is they’re just not willing to change and, I can’t do anything about that.

Some people they don’t make the time for it. They feel overwhelmed by it. Here’s my thing. Some people are just not going to use social media. I get that. they show up and they go to the conference and they go to the seminar because they’re like, I know I need to, I know I need to, I know I need to, but they’re just not going to change.

Cause it is just so uncomfortable for them. We’ve talked to retailers who are like, I refuse to be on meta because it’s against my morals to be on meta. So I know there’s privacy concerns too, for some people. So here’s what I want to say, looking ahead to 2024 and beyond a lot of the consumer attention is on social media. And so that’s why we are feeling like I got to be there. I really need to show up. It is challenging. It can take time. You have to commit. And I do believe it can be simple and you follow some of the things I talked about today, but it can be challenging and it’s not for everybody.

So what I really want my retailers to think about and just leverage or move into is. Pick something. If it’s not social media, then go all in on email, let’s say, and really focus on building your list and really focus on being consistent with your emails and segment your emails. Have better data on your email so you can send more emails that are more segmented and targeted to the groups that you’re sending them to.

A lot of our retailers tell us that they get the sales from emails. But they use social media to get the email address. So maybe you’re going all in on email and you’re relieving yourself of that pressure of I need to learn. I need to try it. I’m not doing enough. I’m not doing enough. I’m not doing anything.

Maybe it’s time to reevaluate and look at other places that you can be. So that could be texting. It could be setting up a loyalty program and really working that loyalty program. You could be clienteling. You could be taking out ads that are local and magazines or the movie theater or anything like that.

Like I talk about the movie theater ad with a guest that’s coming depending on when this is aired. Maybe Heidi was right the week before me or she’s the week after me. But listen to that. We talked about being 15 mile famous. Have that mindset. Social media is going to help you achieve that. And like I said, the attention is there, especially with Gen Z and our younger audiences, our millennials.

But if it’s not that then please just pick something else and be committed, be consistent. Like it is your job to market your store, to show up, to build the relationship, to have connections with your customers and potentially new customers. And I almost want us to think of it as connecting versus marketing.

You’re just connecting with people. It’s people to people, P2P, connect with people. And whatever channel you’re doing that on that you feel comfortable doing that you can manage right now. Great. You have to commit. You can’t half ass it. You have to commit. And so I really just want to leave you with that, that I want you to make sure that you’re really showing up for your business, showing up for your customers, connecting, committing.

And if some of these things I talked about today, no matter what you’re doing, you can be using AI. You could be leveraging video in different platforms and in different ways, and there’s a lot you can do with social, but there’s so much you could be doing with email and your texting and your loyalty.

You could be doing streaming ads and those other print ads I talked about. There’s a lot that you can do to market your store. So getting reviews is such a big one, like having a review strategy to build your reviews. So I just want you to commit. Take action on something that you learned today. I would love to know what your biggest takeaway was.

Where are you going to be putting your attention in your marketing in the rest of 2024? And it might evolve, right? In a couple months, you might go to evolve and you’re like, actually, I’m going to be focusing on this strategy. That is really going to work well for me. That’s okay. Let it evolve. You’re going to learn through doing and learn based off of the results and just always keep your customers in mind.

So you can always be giving them what they need and connecting with them, but let me know what your focus is. You can DM me on Instagram. I’m Crystal Vilkaitis and I’d love to hear from you. And that’s it for today. I hope you go to EVOLVE. I’d love to see you there. We’ve got a lot more social media education, best practices, tools, strategies.

In addition to all sorts of business, best practices and resources for you. I’m really excited. The countdown is on as I’m filming this in January, we are over 60 percent sold out, so I’d love to see you there. And remember that I am rooting for your success. Have a great week ahead. Bye. Thank you so much for being here. It means the world to me. Don’t forget to join the rise and shine newsletter, which is social media news. You need to know sent via email every Monday morning, go to crystalmediaco.com/rise to join. And don’t miss the newest episode of