Thereโs a lot of clutter on social media. We often talk about how youโve got to push through the clutter by advertising to get your posts in front of your customers. While the rule โpay to playโ is often true and a great strategy, it’s most effective when your organic content is strong too. ๐ And, there are times (like during COVID-19) when you want additional options.ย Iโm going to share with you some free or low-cost strategies thatโll help increase your organic social media presence ๐คณ.
Shine a light on others. ๐ฆ
Put a spotlight on clients, feature your employees, or give credit to other businesses/organizations. People appreciate being recognized and thanked. And, remember people buy from people. The more often you shine a light on your employees the better your customers will get to know them.ย
Do good in your community. ๐๐ป
Donate money to an organization. Ask a school or hospital to nominate a deserving student, teacher, or nurse/doctor. Then, give the winner a prize from your store. Your fans love to see what youโre doing to help others in your local area! You’ve probably been doing this for years, donating to the local little league or boys and girls club now is the time to talk about it!ย
Leverage a local complimentary business. ๐ช
Partner with a business complementary to yours and co-host an event or social media campaign. Not only will you be able to share any expenses, but youโll also get extra organic exposure from your partner business posting about it on their socials too!ย
Host virtual events. ๐ป
Not only is this a great tool during COVID-19, but this can also help limit the cost of in-person events in the future too. Hosting the event virtually will cut back on the costs of refreshments or entertainment you might have at an in-person event. Use whatโs already popular in your town. Host a virtual fashion show or a game of bingo! Be sure to post about the event leading up to it so more people can tune in.
The key to effective social media strategies is posting content that people want to see, so make sure itโs relevant and have fun with it! ๐ฅณ
Comment below which organic strategies have worked for you!
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Hi Crystal media team,
Thank you for those tips.
It is monday morning, the best day to set a week new trend!
I will implement one tip this week, in depth with “shine a light on others”.
Have a great day!
Nicole- we’re glad you enjoyed these tips and are putting them to use! ๐ Let us know how it goes!