Don’t Overthink Social Selling 📹

Not to toot our own horn but we’ve had a course called Social to Sale for over four years, using social media to sell is kind of our thing. 😎 And last week, in response to physical stores closing, Crystal created a brand-new Social Selling Course: A Step-by-Step Guide to Selling on Social Media Even Without an e-Commerce Website, more on that later. 

In the past few weeks, we’ve heard everyone and their brother talk about social selling, and for good reason, it works.

I’ve also responded to a lot of emails from people overthinking it. I believe part of this overthinking is actually resistance that is being disguised in the form of questions like:

“What camera do I use?” “How long should my video be?” “What should I say?” 

I challenge you to ask yourself the bigger question, why are you overthinking this? Is it fear of being on camera? If so, the only way to get over it is by doing it. So take a deep breath and hit record. Ok, I know that sounds harsh so I’ll give you a few more pointers.

Be prepared 📝 – know ahead of time what you want to talk about and have talking points if you need them

Jump and smile 😁 – research shows this can make you more confident

Be kind to yourself 🥰 – You’re human, you’re probably going to make a few mistakes and that’s’ fine, give yourself a break

My advice is don’t overthink this. It’s really as simple as filming yourself talking about your products and giving people a way to purchase them.

That’s it.

Use your smartphone. Have a plan for how people can pay and how you’ll get the product to them. Then start filming. You sell all day long in your physical store the only difference is now you’re doing it alone, and possibly from home. You’ve got this! 🙌🏼And like Crystal always says, done is better than perfect.

If you know you need additional help to getting started selling on social media, we got you. Get step-by-step guidance, all the how-to’s, all the tools and tech, inspiration, the checklist and more by purchasing the Social Selling Course for just $47 here.

Don’t overthink or let fear get in the way of selling and engaging with your customers. Now more than ever we want to be connected- even if it’s 6 feet apart or virtually.