This past week I presented my first Insider* training for July’s topic; Creating Convenience.
Creating convenience is bringing ease to new and existing customers with digital and in-person tactics. With so many companies flooding social media trying to take advantage of the extra time consumers are spending online during the pandemic, strive to be a brand that offers a stress-free and easy shopping experience that the customer can enjoy. Going out to shop right now isn’t as convenient as it once was, consider how you can change that for your customers.
Today I wanted to share two takeaways for you to implement to your social media marketing to create convenience:
- Create Facebook albums according to categories in your store. I want you to envision your Facebook albums as digital shopping aisles and add photos of your products regularly for customers to browse. Include styled and clear pictures of individual products, instead of snapping a quick photo of an entire shelf or display and posting that. The point is to highlight items to showcase to your customers. Keep in mind your social posts might be the first introduction someone has to your store.
- Rethink how you are writing your captions, especially for posts with photos. This is your new opportunity to sell to the viewer. Instead of writing something simple, like you might have done before like “This just in!”, now include more detail and make your captions more conversational. Include all the information a viewer might need to decide to buy, like price, size, variations, and special or unique details.
These are foundational tips to social media marketing but it’s important not to forget the basics while you’re adapting and evolving. 😁
I look forward to hearing about your customer’s smiling faces when you are their go-to stress-free shop! 🙂
*If you’re interested in watching July’s Training, and all future and past monthly training, consider becoming an Insider to aid you in Crystal Clear marketing for small businesses. Click here to learn more.