Make a mistake on social media? It’s ok to admit that you made a mistake! Many huge companies have made blunders on social media, from disgruntled employees posting to someone accidentally tweeting from the wrong account. Apologize to your followers and try not to let it happen again. Keep in mind that you’re human, and […]
If you run contests on your Facebook page and select winners randomly, try using Rafflecopter’s Facebook Flash Giveaway app to easily pick your winners. http://fbflash.rafflecopter.com/
Not every social media platform is right for every business. While it’s great to reach out to customers on as many channels as possible and be where they are at all times, having a presence on a site where you aren’t being seen by the right audience is a waste of your precious time. Do […]
Want more likes on Facebook? More Followers on Pinterest and/or Twitter? Send a dedicated email to your database with one call to action – to Like You (or to Follow You). Add in a giveaway component where anyone who Likes your page between now and end of the month has the chance of winning $100 […]
Be yourself! Create your voice and tone; if you say ‘Hey ya’ll’, then that’s how you should start your Facebook posts. Don’t have your competitors tone, have your own!
Not sure what to post on social media? Think about your followers’ emotions. What would make them laugh? What would make them cry? What would make them act? If you find something that would stir up any kind of emotion (except anger), post away!
Have you ever tried browsing through LinkedIn groups? They are great because LinkedIn is already a community of professionals, while groups allow them to talk about their niche areas of expertise. They are great places to learn and teach. Plus, for local brick-and-mortar retailers, you might find some active local groups that you can participate […]
Have a really important Facebook post or Tweet that you want customers to see? Consider promoting that post for more exposure. It will keep it in the newsfeed and draw attention so that users are enticed to click.
If you’re new to Facebook, or not sure if you’re using some of the basic features correctly, download this 101. [wpdm_file id=20 title=”true” template=”bluebox drop-shadow raised” ]
Be patient and consistent! It takes time to build and consistency will help speed it up a bit to build a loyal online network. Always remember: when it comes to social media, email marketing, blogging, and marketing in general: consistency is key!