Tell people WHY they should follow you! If you have an in-store sign with a Facebook or Pinterest logo, or maybe a QR Code for people to scan and follow you online, be sure to tell them the benefits of following you like being the first to know about new products, event invitations or sales.
Don’t forget to show love to other businesses online. If your employees visit the same coffee shop each morning to get their day started on the right foot, show them some love with a tag or mention and hope they do the same!
Make a mistake on social media? It’s ok to admit that you made a mistake! Many huge companies have made blunders on social media, from disgruntled employees posting to someone accidentally tweeting from the wrong account. Apologize to your followers and try not to let it happen again. Keep in mind that you’re human, and it happens to the best of us.
If you run contests on your Facebook page and select winners randomly, try using Rafflecopter’s Facebook Flash Giveaway app to easily pick your winners. http://fbflash.rafflecopter.com/
Not every social media platform is right for every business. While it’s great to reach out to customers on as many channels as possible and be where they are at all times, having a presence on a site where you aren’t being seen by the right audience is a waste of your precious time. Do some research to find out where your customers are – and where they are not. A few ways to search:
For Twitter, use http://twellow.com and enter your city/town – if there are a lot of Tweeps in the search results, this would be a good tool for you.
For Pinterest, search for your city/town in the search bar and look at the pins and boards that display. If there is a lot of activity/conversations around your area, Pinterest will be a great place. If you sell online, you need to be using Pinterest to market.
For Facebook, read this Tip of the Week