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TikTok

May 09 2022

The Best-Performing Posts by Platform for Social Media Marketing

The Best Platforms for Social Media Marketing

YouTube, Facebook, Pinterest, Instagram, Twitter, SnapChat, Clubhouse, TikTok… the list goes on! In 2022, there’s no shortage of places to create and publish content. Small businesses have more ways than ever to reach new audiences and stay in touch with existing customers, but who has the time to consistently post to every platform that people […]

Written by Steph Bechard · Categorized: Facebook Ads, TikTok · Tagged: Best Social Media Marketing Platforms for Retailers, Best-Performing Posts by Platform for Social Media Marketing

Apr 25 2022

Save These 5 TikTok Content Ideas

Save These 5 TikTok Content Ideas Blog

Newsflash: The Crystal Media Team wants you to get comfortable with TikTok and start posting consistently. Because of the huge success retailers are experiencing on the app, we’ve been especially spotlighting the TikTok platform for our Insider members lately. Earlier this month, we devoted our monthly, high-level marketing and social media strategy training webinar to […]

Written by Steph Bechard · Categorized: TikTok · Tagged: Guides on Tiktok posts, Tiktok content ideas for retailers, Tips on creating Tiktok posts

Mar 28 2022

What is Being Shadowbanned on TikTok and How to Avoid It!

Switching to a Business Account on TikTok

For retailers, TikTok is a relatively new platform for business marketing and community building. As with every new platform, there’s a learning curve that may include a few bumps and bruises along the journey to success. We’ve been hearing a lot more about accounts being shadowbanned on TikTok, and we believe this is one of […]

Written by Steph Bechard · Categorized: TikTok · Tagged: Tiktok tips for retailers, Tips on avoiding getting shadowbanned on tiktok, Tips on complying to Tiktok rules

Mar 21 2022

3 TikTok Trends You Don’t Want To Skip in 2022

Tiktok Trends 2022 tips for retailers

Retailers have been finding great success with the app that’s known to help users go viral if they put in the work! You know the one… TikTok! With over 1 billion active users on the app, businesses can no longer use the excuse that their Perfect Customer Group doesn’t exist on this platform. People of […]

Written by Steph Bechard · Categorized: TikTok · Tagged: Evergreen trends in Tiktok 2022, Retailer Tips on Tiktok Trends in 2022, Tips about Tiktok trends for small business owners

Mar 07 2022

The Best Hashtags Strategy To Use On TikTok, Facebook and Instagram

Best Hashtags guide for retailers

Hashtags are an important tool in your social media toolbox to help you gain exposure for your brand. If the social media goal of “building awareness” is one of yours, a solid hashtag strategy will help you expand awareness and get in front of the people who are interested in learning and buying from you. […]

Written by Steph Bechard · Categorized: Facebook Ads, TikTok · Tagged: Best hashtags tips for retailers, Guide for choosing best hashtags for each social media platform, Hashtags best practices

Feb 28 2022

The (Important) Social Media Metrics To Track in 2022

Social media metrics for 2022

Figuring out which performance metrics to track for your content has become increasingly confusing. Many social media metrics are helpful for growing a community. Conversely, there are a lot of rumors about which ones define your post’s success (such as the number of Likes).  Retailers should have two main pillars of focus when it comes […]

Written by Steph Bechard · Categorized: Facebook Ads, TikTok · Tagged: Goal setting for retailers, Retailer's tools for future contest, Social media metrics guide for retailers

Jan 31 2022

Social Media 2022: The Number 1 Thing Every Retailer Needs to Know

Social Media 2022: The Number 1 Thing Every Retailer Needs to Know

One thing we can consistently expect from social media is for it to constantly change and shift. So it’s no wonder we constantly get asked how to grow a stagnant community—when all the things you used to do are no longer producing the results you’ve been used to seeing. A Crystal Media Insider told us […]

Written by Steph Bechard · Categorized: Facebook Ads, TikTok · Tagged: Retailer tips on social media in 2022, Social Media Marketing guide for 2022, Social media post ideas for retailers in 2022

Jan 24 2022

Your Social Media Marketing Strategy in 2022

Facebook and Instagram Shops

If 2022 is anything like the past couple of years, we’re in for a thriller. With each year comes new unknowns, new changes, and new growth. If there’s one thing you can count on, it’s that social media will continue evolving (and growing). There’s an overload of information out there, and it can be hard […]

Written by Madeline Goode · Categorized: Facebook Ads, TikTok · Tagged: Facebook and Instagram marketing in 2022, New features for your social media marketing strategies for 2022, social media marketing strategy for retailers

Jun 21 2021

5 Social Media Marketing Takeaways from Social Media Day 2021

Social Media Marketing Takeaways For Retailers

Earlier this month, we hosted our 3rd annual Social Media Day. It was packed with education on what’s working today in social media marketing. We’re always so grateful for those in attendance and who appreciate learning what the power of social media can do for a retailer’s business. Thank you to all who participated (or […]

Written by Crystal · Categorized: Facebook Ads, TikTok · Tagged: Social Media Day takeaways for small business owners, social media marketing tips for retailers

May 17 2021

3 Truths and a Lie: How the Facebook and Instagram Algorithm Works

Truth on how facebook algorithm works

We know there is a lot of information, both truths and rumors, about the mighty and confusing Facebook algorithm. The algorithm is powered by machine learning so it is constantly updating, which is why you always hear about “changes”. These changes are meant to be improvements in the social media apps, but they are often […]

Written by Steph Bechard · Categorized: Facebook Ads, TikTok · Tagged: Facebook and Instragram tips for retailers, How Facebook Algorithm works - Tips for retailers, Social media tips for small business owners

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