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Social Media Best Practices

Sep 25 2023

Staying Safe on Social Media: Spam is on the Rise

Common Spam DMs

Unfortunately, spam and hacking are on the rise, and this is frustrating and concerning for businesses on social media. There are a few things we’d like to remind you of in order to help avoid your account being hacked. Plus, we’ll share the steps to take if you believe you have been hacked. Two Factor […]

Written by Erick Sapalaran · Categorized: Social Media Best Practices · Tagged: hackers, spam DMs, spam emails, spammers, Stay safe

May 29 2023

The Top Questions We Get Asked as a Social Media Marketing Agency

Strategies for social media marketing

The Crystal Media team is often on the road speaking at conferences, meeting retailers at various events, or simply engaging with business owners on social media, so we get asked quite a few repeat questions that we’d like to tackle for you today! Here are the most common FAQs we get asked by retailers. Question: […]

Written by Steph Bechard · Categorized: Social Media Best Practices · Tagged: Business Account, FAQs, instagram

Apr 03 2023

How to Get More Instagram and TikTok Followers for Free Using QR Codes

How to Get More Instagram and TikTok Followers for Free Using QR Codes

Once a month, our Insider members join a Crystal Media social media expert for a Live Strategy Call. Recently, one of our Insider members brought up a great point; when she shared her social media handles on signage near the check out in her store, she received more followers on those platforms. If you’ve been […]

Written by Steph Bechard · Categorized: Social Media Best Practices

Mar 14 2023

Insider Q: How To Trim Video

Insider Questions Blog Graphic

In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: How do I trim parts out of the middle of my video I […]

Written by Steph Bechard · Categorized: Social Media Best Practices · Tagged: Short Form Video, Video Editing

Feb 16 2023

Insider Q: How to gain new followers on Instagram

Insider Questions Blog Graphic

In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: We post regularly, do 12 stories a day, 2-4 Reels a week, and […]

Written by Steph Bechard · Categorized: Social Media Best Practices

Feb 09 2023

Insider Q: How to organize your photos in iPhone

Insider Questions Blog Graphic

In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: I use my phone 100% for photos. The photos save in my Gallery. […]

Written by Steph Bechard · Categorized: Organizing Content

Nov 14 2022

Use This New Feature for Engaging Social Media Posts

engaging social media posts - New feature

Get double the bonus points with the algorithm! Create engaging social media posts that’ll directly invite your Story viewers to react to your content! There’s a new engagement sticker in town called the emoji reaction sticker. This sticker simply allows the viewer to tap on the sticker, and whatever emoji you choose to display will […]

Written by Steph Bechard · Categorized: Social Media Best Practices · Tagged: Engagement Stickers, New features

Sep 26 2022

7 TikTok and Reels Best Practices

Reels best practices tips for retailers

You might be wondering… does every video I create have to be a short form video? Well, let us be the ones to break it down for you. Short form videos are the best-performing video types on both TikTok and Instagram. This means each platform is heavily investing in creating better experiences for viewers surrounding […]

Written by Steph Bechard · Categorized: Social Media Best Practices · Tagged: Instagram Reels, Short Form Video Best Practices, TikTok

Aug 29 2022

A Social Media Video Length Guide for Retailers

Social Media Video Length Guide for Retailers

The experts at Crystal Media are always recommending that retailers continuously test the length of their videos to see which length works best for their particular audience! There’s no secret formula for exactly how long your videos should be to go viral or retain audience attention. Also, the perfect video length is always changing based […]

Written by Steph Bechard · Categorized: Social Media Best Practices · Tagged: facebook live, IG reel, Video length

Aug 15 2022

A Guide to Social Media Image Sizes

Social Media Dimensions Guide: Best social media image sizes

Have you heard what Meta recently reported? About 82% of people visiting video-centric platforms—such as TikTok, Facebook, Instagram, and Youtube—are visiting from a mobile device. That means about 82% of people are viewing content on a vertical screen and holding it upright on their phones (and likely inches from their faces)! How can we make […]

Written by Steph Bechard · Categorized: Social Media Best Practices · Tagged: Facebook post size, Instagram post size, Reel size

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