In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: Instagram has been double-posting or flipping some of my videos. What do you […]
Ensuring High-Quality Uploads on Instagram & TikTok
Ever noticed a video in your camera roll that looks better than the post once it’s been published to TikTok and Instagram? Social media apps usually compress the quality of a video, so it takes up less space on their platform. This, however, lessens the quality of your post. Luckily, there’s a hidden feature that […]
Insider Q: Adding captions to IG Reels
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: When I am trying to add a caption to IG Reels (timed text […]
Insider Q: How to avoid IG scams
In Crystal Media’s Insider Facebook group, we scour the retailer questions for the most talked-about topics to share the answers that we know all store owners can benefit from. Here’s a question from last month that retailers were buzzing about: Retailer Question: Is this legit? I am always nervous to click on a link but […]
Optimizing Your Instagram Pinned Post Feature
For a while now, we’ve been able to pin posts on Facebook so viewers can see the best of the best of our content. You may have noticed a new tool on Instagram that now allows you to do the same on your profile. As retail social media strategists, we see an opportunity to share […]
Instagram and TikTok Business Account vs Personal Account
Today, we’re answering one of our most commonly asked questions: Can I switch my account type to access the “good music” on Instagram and TikTok? Our answer is always this: No! You should have a TikTok business account and an Instagram business account if your account is for your retail store or small business. Today […]
Using Hidden Words To Avoid Instagram Spam Comments
Have you been getting an overwhelming amount of spam comments appearing in the Comments sections of your Instagram posts? At one point, I was spending the first few minutes every time I entered the Instagram app just deleting these spam comments from fake Instagram users. Enter the retailer debate: Are spam comments harmful to your […]
Is Content Organization Missing On Your Social Media Channels? Here’s How To Fix It.
The Crystal Media team is no stranger to social media audits. Over the years, we’ve reviewed hundreds of accounts, and almost every retailer is missing the same important things. One of those things is organization of content. Facebook and Instagram have each created an easy tool for content organization and, funny enough, almost no accounts […]
5 Ways to Drive Engagement with the New “Add Yours” Instagram Sticker
As you know, social media channels like to showcase their new features by rewarding posts that use these new features. Using new features advances your posts and accounts in the algorithm. This means your posts are viewed by more of the accounts that follow you, as well as more potential new customers. This is great […]
Shopping Made Easier with these 3 Ideas for Facebook Albums and Instagram Guides 🛒✅
We know that sharing clear photos on social media helps to grab attention, but did you know that organizing your content helps get your content viewed more than once? Oftentimes, after a few days of posting videos or photos, retailers’ content keeps getting pushed further and further down the feed. All this time is spent […]